Declining revenue growth amid the epidemic has shifted cosmetics spending to a big push, but this does not affect the overall trend, with the industry still growing at a double-digit annual rate. For the first time since July 2021, cosmetics companies have posted six consecutive months of zero-digit growth – the sector’s certainty horizon and beta investment logic no longer exist – so even if the leaders of the recognized cosmetics continue to grow in the future Growth is certain, whether investments in the leaders can be expected to yield decent returns remains a question. However, in terms of annual growth rate, the zero growth rate for cosmetic companies in 2021 is 14.0%. Excluding the base impact caused by the epidemic, retail sales of cosmetics grow at a double-digit CAGR of 11.73% from 2019 to 2021. There is no significant downward trend compared to 9.65%/12.60% in 2018/2019 before the epidemic. Awareness of cosmetic consumption has taken hold. The decline in revenue growth due to the epidemic has led to concentrated consumption during major promotions but does not affect the overall consumption trend. Cosmetics must be consumed gradually.
- Global regional distribution: the United States remains the world’s largest consumer of cosmetics
According to data released by a leading U.S. website, the U.S. will remain the world’s largest consumer of cosmetics in 2021, with a share of about 19.99%. China is currently the world’s second-largest consumer of cosmetics, with a market share of 17.3% in 2021. Countries such as Japan, Brazil, Germany, the UK, and France have also entered the top 10 cosmetic-consuming regions in the world in 2021.
- Market size. U.S. cosmetics market to exceed $100 billion in 2021
The United States is the world’s largest consumer of cosmetics. From 2011 to 2019, the size of the cosmetics market has continued to grow. in 2019, the cosmetics market reached $94,048 million. However, due to the pandemic in 2020, the growth rate of the U.S. market size declined by 1.42% year-on-year to reach $92.712 billion. , In 2021, the U.S. cosmetics market size will quickly rebound to 102.627 billion U.S. dollars, an increase of 10.69% year-on-year, and the market share will reach 19.99%.
- Beauty product distribution: skin care products occupy the largest market share
From 2017 to 2021, skin care products occupy the major market for cosmetics in the U.S., and the market share is increasing year by year. in 2021, skin care products will account for 25.32% of the market share, followed by Fiji products, which will occupy the overall market share. There is an upward trend. The hand sanitizer market size is growing rapidly due to the impact of the epidemic in 2020, accounting for a peak market share of 20.25%, and will return to a normal level of 17.85% in 2021. By 2021, the lowest market share will reach 11.19%.
- The competitive landscape of U.S. cosmetic brands. L’Oreal brand occupies the main market of U.S. cosmetics
According to data from relevant U.S. websites, Bath & Body Works will be the cosmetics brand with the highest market share in the U.S. in 2021, with a market share of 3%, followed by the personal care brand Dove. Unilever, with a market share of 2.5%. Among the top 10 U.S. cosmetic brands, L’Oréal Paris, Lancôme and Maybelline are all members of the L’Oréal Group.
- The competitive landscape of U.S. cosmetic companies: fierce competition from local companies
In 2021, L’Oreal will have a major market share in U.S. cosmetics with about 12.4%; P&G is in second place with about 10.3%; Unilever, Estee Lauder, Johnson & Johnson, L Brands, Bath & Body Works, Louis Vuitton, Colgate and Revlon are also among the top 10 U.S. cosmetic companies in 2021. It is worth noting that, in terms of market share for the top 10 companies, in addition to L’Oreal, Unilever, and Louis Vuitton, the remaining seven are all U.S.-based companies, indicating that competition among U.S. cosmetics companies is relatively fierce.
The top three local companies in the U.S. cosmetics market share are P&G, Estee Lauder, and Johnson & Johnson, with market shares of 10.3%, 6.6%, and 4.7%, respectively.
