Lip Oil

Cosmetic Packaging Box Guide

In the cosmetic industry, product packaging is crucial and can bring unexpected visual effects to customers. Do you understand the cosmetic packaging industry? If not, there are many things to consider and investigate.
One of the most important things is the right packaging material. But what material should you choose for your cosmetic packaging boxes? Cosmetic packaging materials are divided into two parts: the product packaging and the outer box of the product.

The overall packaging material is usually provided by the cosmetic manufacturer with drawings or general requirements and produced entirely by the packaging material manufacturer, while some packaging materials are divided into more subtle specifics and needs, including partial printing, bottle-related packaging materials, and bottle packaging… Depending on the type of cosmetic packaging, some small accessories can also be outsourced specifically. The cosmetic packaging industry is closely related to cosmetics. Today, the overall homogenization of the cosmetic industry has increased the value of packaging materials. In recent years, the industry is also calling for low-carbon and environmentally friendly packaging services.

Cosmetic packaging materials are divided into glass and plastic.Cosmetic

  1. Glass
    Glass is used for cream bottles (glass body + double-layer plastic outer cap), spray bottles (glass body + plastic pump head or anodized aluminum pump head), toners (glass body + plastic inner stopper + outer cap), lotion bottles (glass body) + inner stopper + large cap or rubber dropper + anodized aluminum cap).
    The production process of glass. Bottles must be sprayed with clear, frosted, and colored bottles. In addition, white porcelain bottles and essential oil bottles are not commonly used in color but are ordered in large quantities. Professional lines are rarely used.
  2. Plastic category
    Hose plastic (hose + PE plastic cap/hose), lip gloss bottle, essence bottle, water bottle, pump head, outer cover.
    Plastic products production process: bottles are directly produced colored plastic products, colored with more, transparent with less.

Cosmetic outer packaging box material is divided into paper and plastic

  1. Paper products
    Paper is divided into small beer boxes (single copper paper printed beer, folded, pasted) and heaven and earth boxes (single copper paper printed beer, folded, with top and bottom cover).
    Handmade boxes. After printing on double copper paper or bank cardboard, it is mounted on a cut gray board and combined into a box.
    Printing production process: spot-color printing, four-color printing. Hot stamping, embossing, frosted UV. 3. Inner support (E-paper inner support) beer wells, protected by small beer boxes. Usually not printed on the machine.
  2. stickers (plastic paper material, single copper paper, PVC material, synthetic material, can be printed and stamped in gold and silver). 5. laser stickers (each product bottle is sealed to prevent opening) outer box is protected by a carton and knife card for easy transportation.
  3. Plastic products

Plastic can be PVC/PET bags or cylinders, with this model instead of carton packaging, you can do screen printing, hot stamping, or hot stamping silver treatment. Aluminum film composite bags, and PE composite aluminum bags are generally used for mask cloth and film powder can do printing, hot stamping, or silver stamping treatment.
Plastic inner tray (PVC/PET plastic inner tray, EVA foam inner tray, flocked inner tray, shrink film)

Holographic Shimmer Lip Gloss

What is a private label lipstick tube

Do you know what a lipstick tube is?

It is well known that lipstick tubes are used to hold lipstick and lip balm products. With the rise of lipstick products, many packaging companies are focusing on the packaging structure of complex lipstick tubes.

A lipstick tube consists of multiple components. There are two main types of packaging: volatile and non-volatile. Most packaging is filled automatically by machines, including lipstick tubes. Different components are combined in different ways and tolerance control is often poor.

Most packaging is automatically filled by machines with different ingredients, including lipstick tubes in different ways. Or poor design and unreasonable or even inappropriate use of lubricants can cause downtime or abnormal function.

The production process of lipstick tubes

1. Basic Material

Different lipstick tubes are made from different materials, including plastic, aluminum, zinc alloy, etc. Some users also use sheepskin as an accessory to show the quality of the product.

2. Molding Process

The primary material used to make lipstick tubes is plastic, which is usually injection molded. This includes the top cap, base, and any other accessories associated with the center beam core.

3. Surface treatment

There are many surface treatment methods for lipstick tubes. There are several ways to treat the surface of plastic parts, such as spraying, plating, evaporation, laser engraving, and insertion. For aluminum products, you can use oxidizable plating or anodic oxidation.

4. Graphic printing

The cap and the lipstick tube’s base can be processed with graphic information by screen printing, hot stamping/silver, pad printing, heat transfer, water transfer printing, and other processes according to the user’s needs.

How to find the right cosmetic contract manufacturer

In China, there are two major bases for cosmetic packaging materials. One is Shantou, Guangdong, and the other is Yuyao, Ningbo, and the surrounding Shangyu area. There are also some suppliers in Guangzhou, Suzhou, and Shenzhen. Such as Shantou Xingu, Zhejiang Yongsheng, Shenzhen Thincen, etc.

1. Choose a lipstick tube supplier

Before choosing a supplier, be sure to complete an evaluation of the supplier’s bead fork screw design. Do not choose a supplier for the following reasons. The supplier’s aluminum is not the same as the material used by L’Oreal, and the filling machine is not the same. The plastic channel is not stable, the assembly line is not experienced, or not standardized.

The easiest way is that without the correct drawings of the bead fork screws, the supplier is a mystery.

2. Quality control index of a lipstick tube

There are feel indicators, filling machine requirements, transportation vibration requirements, air tightness, materials, size matching problems, aluminum-plastic errors and color problems, production efficiency problems, filling volume problems, and meeting product requirements.

3. Risks of choosing aluminum lipstick tubes

If the structure of aluminum products is not flat, it may bring safety hazards to consumers. To assess this risk, sharps testing equipment compliant with 16 CFR 1500.49 should be used. Insulating temperature tape should be selected by MIL-I-23594B (1971).

halloween body art painting

Everything you need to know about FDA cosmetic regulations!

The multi-billion dollar U.S. cosmetics industry is booming. The U.S. Food and Drug Administration (FDA), which regulates cosmetics in the United States, reports through its data dashboard that more than 2.4 million cosmetic products enter U.S. ports in fiscal year (FY) 2021. However, such a large number of cosmetic imports presents certain challenges, as current regulations and resources limit what the agency can do to effectively prevent potentially harmful cosmetic products from entering the U.S. for sale. Here’s what we brand owners need to know

Cosmetic FDA Registration

The solution to aggressive regulation.
Current FDA regulation of cosmetics is reactive, and compliance issues are usually resolved after the product enters the U.S. FDA can issue warning letters for violations and reject cosmetics at ports of entry, but the Federal Food, Drug, and Cosmetic Act (FD&C) does not authorize FDA to order mandatory recalls of cosmetics.

Other products authorized by the FDA, such as food, medical devices, and drugs, are more aggressively regulated. These products are subject to premarket documentation and facility requirements, which not only help the FDA prevent more non-compliant products from entering the U.S. but also better enable it to take action against these products when they do enter the country.

To provide similar regulation of cosmetics, the U.S. Congress recently introduced the Personal Care Products Safety Act. This bill is not the first of its kind, but similar bills, such as the FDA’s Cosmetic Safety and Modernization Act (S. 2003) and the more recent Safe Cosmetics and Personal Care Products Act of 2018 (HR 6903), have yet to make it out of congressional committees. They have some commonalities that illustrate where U.S. cosmetic regulations are likely to go in the next decade. This article will discuss the key changes the industry should expect if the new Personal Care Products Safety Act or a similar bill becomes law.

Mandatory FDA registration of cosmetic facilities.
The FDA requires companies in most industries under its jurisdiction to register or report their products to the FDA before they can be sold in the United States. Under current regulations, the FDA does not require cosmetic companies to register but allows them to do so voluntarily.

The proposed bill would require facilities that manufacture, process, or (in some cases) distribute cosmetic products for use in the United States to register with the FDA. Previously proposed bills provided for different annual or biennial registration renewal requirements. The recently introduced Personal Care Products Safety Act would require cosmetic facilities to renew their registrations annually. Similar to past bills, the bill would require facilities located outside the United States to designate an agent physically located in the United States to communicate with the FDA on behalf of the facility.

Mandatory cosmetic facility registration would provide the FDA with a written record of who is selling cosmetics in the U.S. and give the agency the authority to withhold or reject products from unregistered facilities. If passed, the FDA could suspend the registration of facilities that violate the regulations, effectively barring them from selling products in the United States.

In addition, as with past bills, as part of the registration process, the Personal Care Products Safety Act proposes to charge an annual fee to cosmetic companies with annual sales averaging more than $10 million.

1.Cosmetic ingredient declarations

The new bill would require cosmetic facilities to file a declaration with the FDA for each cosmetic product that they intend to sell in the United States. Among other requirements, the declaration would contain information about the cosmetic manufacturing facility, as well as the cosmetic ingredients and applicable warnings. the FDA would require these declarations to be submitted within 60 days after the product is marketed or reformulated, and then annually (similar to what is proposed in S. 1113).

A cosmetic ingredient statement would inform the FDA which products are processed in a specific facility and would allow the FDA to prohibit the sale of cosmetics without a valid statement.

2. Serious Adverse Event Reporting

The Personal Care Products Safety Act would require cosmetic companies to submit serious adverse event reports to the FDA. The Act defines a “serious adverse event” generally as a health-related event associated with the use of a cosmetic that results in or requires medical intervention. It would also require annual reporting of adverse health events, such as skin rashes.

Like S. 1113 and S. 2003, the Personal Care Products Safety Act would require that labels for cosmetic products include contact information for entities located in the United States to receive notification of adverse events from consumers. Products that do not contain this information would be considered mislabeled and detained or rejected at the U.S. border.

3. Good Manufacturing Practices

The Personal Care Products Safety Act would authorize the FDA to establish Good Manufacturing Practices (GMPs) for cosmetic products based on “current industry standards”. In other FDA-regulated industries, GMPs regulate manufacturing aspects such as sanitary conditions, hazard control, and record keeping. For cosmetics, GMPs will provide enforceable standards that the FDA can refer to during inspections. GMP violations may result in regulatory actions such as warning letters, import alerts, and import rejections.

GMPs for cosmetic products will be determined through FDA rulemaking. During the rulemaking process, the FDA proposes rules and allows industry and consumer comments. Depending on the comments received by FDA, FDA may issue additional proposed rules for further comment, discontinue the rulemaking, or issue a final rule.

The final rule contains compliance deadlines for the industry, which usually depend on the size of the businesses covered by the rule. As FDA prepares guidance and provides time for companies to process and comply with the requirements, it may take several years for the industry to see full implementation of the rule.

4. Ingredient Review

The Personal Care Products Safety Act will also require the FDA to conduct an annual review of cosmetic ingredients. the FDA will analyze safety data surrounding certain cosmetic ingredients to determine whether they are safe for unrestricted use, safe under certain conditions or uses, or not safe at all. The FDA will then use these decisions to develop regulations that allow or prohibit the use of certain ingredients in cosmetics.
The bill would even immediately ban products containing products that use harmful poly-fluoroalkyl substances.

Liquid Matte Lipstick

What to Look for When Choosing a Private Label Cosmetics Manufacturer

With the further improvement of global consumption levels and the increase in demand for color cosmetics products, the global color cosmetics market will continue to expand in the next five years, and the market size is expected to exceed US$100 billion by 2022. The cosmetics industry is booming. In order to reduce operating costs, many brand owners choose to cooperate with powerful cosmetic manufacturers. For small and medium-sized enterprises with insufficient funds who have recently entered the cosmetics industry, it is undoubtedly a wise choice to choose cosmetics manufacturers for processing. However, in order to avoid product problems, be sure to pay attention to the following issues when choosing a cosmetic manufacturer:

  1. Private and White Label
    There are two common types of cosmetic manufacturers: private label or white label. Private label cosmetic lines are customized by manufacturers, allowing cosmetic businesses to sell their products under their brand names. With private label manufacturers, you have the option to customize your product, such as color, fragrance or packaging options.
    A white-label manufacturer makes cosmetics for multiple brands and then rebrands them under its name. While private label and white label manufacturing are similar and cost-effective, partnering with a private label manufacturer allows for more customization, which makes your product unique and difficult to find elsewhere.
    Cosmetics manufacturers’ OEM processing is mainly to help enterprises and their own brands to produce. Different products have different requirements, various standards will also have different regulations, and the production process will be more complicated and cumbersome. Processing by cosmetic manufacturers can not only reduce capital investment, but also save labor costs and time. In addition, cosmetics manufacturers will strictly control the production requirements of the products in the production process, and check the production process of the products, so that the enterprises can rest assured.
  2. Learn about manufacturer strength
    The more important thing in choosing a manufacturer is the quality of production, which can ensure that companies dare to choose a manufacturer for cooperation. The production level of cosmetic manufacturers that have passed the quality certification tends to be stable, which is the experience advantage brought by the perennial processing. Therefore, experienced cosmetic manufacturers in the industry are the preferred partners of brands.

We all know that there are many types of cosmetics, each brand has its own eye shadow, lipstick, foundation, etc. The formula and processing requirements of these products are very different, but they can all be produced by powerful cosmetics manufacturers. With advanced equipment and experienced team, we can handle the production of different types of cosmetics well, ensuring the quality of the products.

Through these, we can clearly understand the characteristics of cosmetics manufacturers’ OEM processing, and also clearly understand the reasons for the cooperation between brand owners and manufacturers. The rich processing experience of the manufacturer ensures the stability of the production level, and the strict management in the processing process avoids unnecessary trouble when the subsequent products are launched.

Hydrating Lip Gloss

2022 Beauty Industry Trends & Cosmetics Marketin

Declining revenue growth amid the epidemic has shifted cosmetics spending to a big push, but this does not affect the overall trend, with the industry still growing at a double-digit annual rate. For the first time since July 2021, cosmetics companies have posted six consecutive months of zero-digit growth – the sector’s certainty horizon and beta investment logic no longer exist – so even if the leaders of the recognized cosmetics continue to grow in the future Growth is certain, whether investments in the leaders can be expected to yield decent returns remains a question. However, in terms of annual growth rate, the zero growth rate for cosmetic companies in 2021 is 14.0%. Excluding the base impact caused by the epidemic, retail sales of cosmetics grow at a double-digit CAGR of 11.73% from 2019 to 2021. There is no significant downward trend compared to 9.65%/12.60% in 2018/2019 before the epidemic. Awareness of cosmetic consumption has taken hold. The decline in revenue growth due to the epidemic has led to concentrated consumption during major promotions but does not affect the overall consumption trend. Cosmetics must be consumed gradually.

  1. Global regional distribution: the United States remains the world’s largest consumer of cosmetics

According to data released by a leading U.S. website, the U.S. will remain the world’s largest consumer of cosmetics in 2021, with a share of about 19.99%. China is currently the world’s second-largest consumer of cosmetics, with a market share of 17.3% in 2021. Countries such as Japan, Brazil, Germany, the UK, and France have also entered the top 10 cosmetic-consuming regions in the world in 2021.

  1. Market size. U.S. cosmetics market to exceed $100 billion in 2021

The United States is the world’s largest consumer of cosmetics. From 2011 to 2019, the size of the cosmetics market has continued to grow. in 2019, the cosmetics market reached $94,048 million. However, due to the pandemic in 2020, the growth rate of the U.S. market size declined by 1.42% year-on-year to reach $92.712 billion. , In 2021, the U.S. cosmetics market size will quickly rebound to 102.627 billion U.S. dollars, an increase of 10.69% year-on-year, and the market share will reach 19.99%.

  1. Beauty product distribution: skin care products occupy the largest market share

From 2017 to 2021, skin care products occupy the major market for cosmetics in the U.S., and the market share is increasing year by year. in 2021, skin care products will account for 25.32% of the market share, followed by Fiji products, which will occupy the overall market share. There is an upward trend. The hand sanitizer market size is growing rapidly due to the impact of the epidemic in 2020, accounting for a peak market share of 20.25%, and will return to a normal level of 17.85% in 2021. By 2021, the lowest market share will reach 11.19%.

  1. The competitive landscape of U.S. cosmetic brands. L’Oreal brand occupies the main market of U.S. cosmetics

According to data from relevant U.S. websites, Bath & Body Works will be the cosmetics brand with the highest market share in the U.S. in 2021, with a market share of 3%, followed by the personal care brand Dove. Unilever, with a market share of 2.5%. Among the top 10 U.S. cosmetic brands, L’Oréal Paris, Lancôme and Maybelline are all members of the L’Oréal Group.

  1. The competitive landscape of U.S. cosmetic companies: fierce competition from local companies

In 2021, L’Oreal will have a major market share in U.S. cosmetics with about 12.4%; P&G is in second place with about 10.3%; Unilever, Estee Lauder, Johnson & Johnson, L Brands, Bath & Body Works, Louis Vuitton, Colgate and Revlon are also among the top 10 U.S. cosmetic companies in 2021. It is worth noting that, in terms of market share for the top 10 companies, in addition to L’Oreal, Unilever, and Louis Vuitton, the remaining seven are all U.S.-based companies, indicating that competition among U.S. cosmetics companies is relatively fierce.

The top three local companies in the U.S. cosmetics market share are P&G, Estee Lauder, and Johnson & Johnson, with market shares of 10.3%, 6.6%, and 4.7%, respectively.

How to judge the quality of the eye shadow palette?

Eye shadow is often used when we make up, but we also can draw different makeup, with different eye shadows, that eye shadow tray how to use? How to distinguish between good and bad-quality eye shadow trays?

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Eyeshadow quality.

There are several criteria to measure the quality of eyeshadow: powder quality, pressboard, color rendering, etc. …….

a. Powder quality. The quality of the powder is the basis for judging the quality of the eyeshadow. If the powder is of good quality, it will spread well on the eyes and the eye makeup will be fine without clumping and smudging. Dab it with your finger to see if the powder is fine. If it lines up evenly on your finger, it means the powder is fine. Then brush it on your arm. The longer it takes and the more evenly the color extends, the better the output of the powder.

b. Platen. We often hear the term “flyaway powder” in relation to the pressboard. The fact is that most eyeshadows will fly off, and the finer the powder, the more likely it is to do so. Also, look at whether the press board is firm. An eyeshadow with a firm platen will have a small amount of flyaway powder, and if you are not careful, it will not be “crushed”… On the contrary, if the press board is loose, it will easily fall on your face when you apply it and smudge your base makeup.

c. Color rendering. The color rendering of eyeshadow is also very important. For newcomers, eye shadow should be moderate in color, not too bright, so that the effect on the eyes is not easy to control. But for cosmetologists, the brighter the eyeshadow, the better. When more than 80% of women buy an eyeshadow palette, they are more attracted by the color. If the color is not thereafter applied, it will not disappoint.

Packaging design.

a. Material. Most of the packaging for eyeshadow palettes is made of metal, plastic, and paper. Metal packaging for eyeshadow palettes is relatively heavy and easily damaged when colliding, but not easily broken, which can better protect the eyeshadow and reduce the degree of damage when transporting and carrying. Plastic packaging is lightweight and easy to carry, but fragile and does not protect the eyeshadow as well as metal packaging. Paper packaging is relatively less waterproof and airtight than the latter two, but is less costly, lighter in weight, and easier to carry. These two materials are the preferred choice of major cosmetic brands.

b. Sealing. Packaging also includes sealing methods, with bayonets and magnets being commonly used. Plastic and metal packaging typically use bayonet switches, while cardboard packaging typically uses magnetic closures. In comparison, bayonet switches provide a better seal, reducing oxidation of the eyeshadow and preventing powder from flying out. The suction of the magnet opening is critical. Unsecured eyeshadow cases can easily be opened unknowingly, and it is not uncommon for them to be wiped in the bag.

Free tools.

The tools in an eyeshadow case can also influence the consumer’s desire to buy. We generally look at two things: one is a mirror and the other is an eyeshadow brush. The eyeshadow case has a mirror in it, so it’s easy to apply makeup and is a very snug presence when traveling. The same goes for the eyeshadow brush. Although it’s a gift product, you can’t ask for too much. The basic powder selection ability and softness are still enough ……. You can finish it quickly using a loose powder brush for the base and a thick powder brush for eyeshadow.

What are the four trends in the future of the makeup industry?

What are the four trends in the future of the makeup industry?

The continued prosperity and brand transformation of the cosmetics industry are driven by consumers’ constant pursuit of beauty. In the process of innovation of the times, the growth momentum of the cosmetics industry has developed from the traditional demographic dividend and channel sinking to a new stage where products are king and brands are rising. In the new retail era, many brands are actively building a multi-brand matrix, deploying new omnichannel marketing channels, and highlighting color cosmetics brands with cost-effective products.

This article focuses on five new trends in the development of the makeup industry in the new retail era: “new demands, new markets, new brands, new marketing, and new channels”.

【Trend 1】 New Demands: The younger generation of consumers pays more attention to safe, efficient, innovative, and colorful makeup products.

An obvious new consumption trend in the color cosmetics industry is that the supply side dominates the demand side, and now the demand side feeds the supply side. There are two reasons for this change.

1) From the demand side, the consumption structure tends to be younger. According to a study published by the Boston Consulting Group, Gen Z is expected to contribute 69% of consumption by 2021. Gen Z’s quest for personalization is forcing brands to develop custom products around consumer needs.

(2) From the perspective of supply, the supply of products in the color cosmetics industry continues to grow rapidly, and consumers’ consumption choices are increasingly diversified. The huge and fragmented information coverage in the Internet age requires consumers to conduct targeted self-screening according to their own conditions, generate personalized consumption needs around their own needs, and gradually transform the consumption relationship into a consumption relationship centered on consumer demand.

We have sorted out several emerging consumer demands in the color cosmetics industry at this stage.

Ingredients: Focus on the functionality, safety, and cost-effectiveness of the ingredients behind cosmetics, driving product development, and marketing with popular ingredients such as niacinamide, amino acids, and hyaluronic acid.

Interest: As beauty consumers get younger, interest has gradually become one of the factors influencing purchasing decisions. Interesting product appearance and use process can effectively improve product selling points and consumer memory, promote sales and improve conversion rates, such as Proya’s Black Sea Salt Bubble Mask and other popular products.

High face value: Exquisite product packaging is an important part of cosmetics, especially in the trend of high-end cosmetics. High-value product packaging and design can effectively grab the attention of consumers and enhance the brand tone of cosmetics and consumers. The desire to buy, such as the previous makeup of the Forbidden City and so on.

【Trend 2】 New brands: Cross-border and national trends drive brand transformation and reform, and emerging brands are rising strongly.

The emergence of personalized and diversified consumer demands has continuously triggered brand changes and reconstructions. In recent years, star brands and emerging brands have risen rapidly. Its essence is to comply with the trend of personalized consumption needs and fragmentation of channel traffic.

The emergence of these trends, on the one hand, provides a new model for brands to establish associations with consumers and deepen their memory, lowering the threshold for brand building; on the other hand, the emergence of new elements also brings brand loyalty and brand loyalty. to challenge. Therefore, catering to the personalized consumption characteristics of the younger generation, creating differentiated products that consumers like, and cross-border cooperation has become important strategy for building beauty brands at this stage.

Helping the rise of personal IP brands: make-up products that integrate personal IP and celebrity culture. With the help of social media operations, beauty brands can accurately acquire target customers and enhance brand awareness. Trust and cultural heritage, enhance brand premium.

Emerging brands make strong breakthroughs: Emerging brands have achieved rapid market share growth through product personalization and rapid iterative innovation. According to Nielsen retail data, new products contributed to 67% of personal care sales growth.

【Trend 3】 New marketing: Content is marketing, and new models such as KOL and live broadcasts bring marketing changes.

With the continuous improvement of the fragmentation of beauty channel traffic, the conversion efficiency of the traditional TV media centralized delivery model has continued to decline, and new marketing models based on new technologies and new channels have emerged rapidly.

New technologies: Internet big data, artificial intelligence, etc., help consumers draw portraits and accurately locate target customers.

With the rise of new technologies such as big data, make-up brands can digitally transform information such as user portraits and inventory to form brand digital assets. In the marketing process, by opening up online and offline omnichannel user data and applying digital technology, we can effectively build accurate user portraits, and help brands answer who the target customer group is, what their core needs are, and how to do it. Reach core consumption, form customized marketing, and increase conversion rate.

New Model: Live Streaming Emerges, KOLs Help Efficient Transformation

In the beauty industry, with the help of Facebook, Tik Tok, Instagram, and other platform tools, opinion leaders such as Internet celebrities and beauty bloggers continue to gain traffic, lead the trend of beauty consumption, and build a new marketing model industry for beauty. The significance of KOL marketing is that through the marketing of opinion leaders, it can quickly realize the flow of fans in a short period of time, bring goods, and create popular models.

【Trend 4】New channels: Omni-channel integration is the general trend, and the boundaries between marketing and channels are gradually blurring.

Breaking the scene boundary: Online and offline integration has become a major trend.

On the one hand, the growth rate of online makeup channels is much faster than offline channels. Online cosmetics channels cover a wider range, providing consumers with a convenient shopping experience. The launch of the e-commerce festival has also contributed to the rapid rise of online channels. Provide assistance; on the other hand, offline channels still have important experience and service attributes and are expected to rely on new retail and experiential consumption to break through.

In the future, omnichannel integration will become the standard for leading cosmetic companies. Reasons: 1) From the demand side, consumers are no longer satisfied with the consumption experience of a single channel, and need to integrate convenient online and offline scene experiences to improve the shopping experience; 2) From the brand side, based on new technologies such as big data, online shopping The digitization and integration of online and offline user data will help brands understand consumers’ preferences in an all-round way and better promote and convert them.

Breaking down channel boundaries: The lines between marketing and channels are blurring.

With the rise of social e-commerce, KOL placement, and other models, the boundaries between channels and marketing are becoming more and more blurred, and consumers’ purchasing decision-making chain is also shortening. Marketing strategies and channel structures in the industry are being restructured around traffic.

eyeshadow palette

Three new trends in cosmetic packaging under the epidemic

Packaging is very important for cosmetics; after all, the first thing consumers see is how the product looks. Younger Gen Z consumers, sometimes even prefer the packaging of cosmetics to the cosmetics themselves, preferring to buy high-value bottles and jars. Unwanted products.

The global cosmetics packaging market is expected to grow from $49.4 billion in 2020 to $60.9 billion by 2025, according to a recent report released by MarkeMarkets, the world’s sec second-largestket consulting firm.
The report states that the rapid growth of the global cosmetic packaging industry is mainly due to the growing global demand for cosmetics. What are the new trends in cosmetic packaging in 2022?

Cross-border co-branding for all the fun and conversation

In the past two years, the U.S. industry has seen a proliferation of cross-border joint activities.

Many say the formula is broken. The cross-border co-branding approach is not something to be touted, but it does represent a shortcut to achieving a creative look for cosmetic packaging that can be mastered quickly. Consumers pay attention and the combination of thousands of different things means the possibilities that can be created are almost endless.

This season, Lancôme has teamed up with one of today’s most well-known art and fun brands, “BE@RBRICK”, founded by Japanese designer Ryuhiko Akashi, to replace the three-star products – Aurora Water, Little Black Bottle, and Little Waist Lipstick – with BE@RBRICK’s unique graffiti aesthetic packaging. In addition, the “HAPPY” bear is also available as a gift with every purchase, and comes in three sizes, reinterpreting the brand’s classic elements and perfectly blending the French elegance of Lancôme with the avant-garde fun of BE@RBRICK.

Eco-friendly and sustainable packaging

With the popularity of the beauty economy in recent years, the demand for beauty products has risen dramatically. The global cosmetics market share has exceeded $1,600 billion in 2021, which includes the consumption of necessary packaging resources. The environmental sustainability challenge for brands. More and more beauty brands are pursuing product sales while becoming increasingly concerned about environmental sustainability.

Environmental protection is the most discussed topic today. Today, a large number of young consumers are becoming more environmentally conscious. In orTo their support for the environment and their contribution and behavior towards environmental protection, they will gladly buy such cosmetics.

Recently, Arcade Beauty, a manufacturer of beauty product samples, announced the development of a recyclable PE (polyethylene) bag for L’Oreal Paris, the largest beauty brand of the L’Oreal Group. In addition, L’Oreal Group previously announced the launch of an innovative cosmetic packaging bottle and plans to put this disruptive innovation into production in 2025.

Public information shows that Amore Pacific announced it to achieve 100% renewable power resources by 2030 and to create China’s first large-scale AI closed-loop plastic recycling system; P&G promised to reduce fresh plastic for packaging by 50% by 2030; Unilever promised that by 2025, the group will reduce the absolute use of plastic packaging by more than 100,000 tons and accelerate the use of renewable plastic, thereby halve the use of new plastics. The Japanese chemical giants have taken the lead in advancing the progress of green and sustainable packaging development.
In addition, more and more brands have begun to recognize environmental guidelines for cosmetics, mainly in the areas of “using organic ingredients,” “using recyclable packaging materials,” and “no animal testing. “These are the three main aspects.
Eco-friendly packaging is an inevitable trend in the development of cosmetic packaging and important technology for cosmetic brands to enhance their competitiveness. In the future, environmental protection will be great competitiveness for cosmetic brands.

Anti-virus packaging is the trend

According to public reports and incomplete statistics, in recent years, countries in frozen food packaging and logistics express packaging repeatedly reported the discovery of new coronavirus. Studies have shown that the virus survives best on plastic surfaces. Under normal environmental conditions, viruses that can only survive for three hours in the air can survive on plastic for about three days.

With the 2020 outbreak, consumers will be concerned about coming into contact with products that are not clean, and cosmetics are no exception. As a result, virus-resistant packaging may become a trend.

In a survey conducted by 【Packaging News】 magazine and Sun Chemical of the United States, more than two hundred readers made it clear that they would be willing to invest more money if they could buy products with protective packaging. Researchers are already taking action. So far, researchers have found that “cinnamon essential oil” added to cosmetic packaging can break down the outer cell membranes and mitochondria of bacteria, and University College London has discovered in recent research an antiviral coating that prevents cross-contamination after contact with the product. It is conceivable that as consumer awareness of “safety” gradually increases, anti-viral packaging will form a trend in the cosmetics field, attracting more and more beauty brands to gradually “enter the game”

Learn about cosmetic packaging color customization

Learn about cosmetic packaging color customization

Cosmetic containers, lipstick tubes, eyelash tubes, loose powders, eyeliners, including cosmetic tube caps or caps, bottles, and even brushes – all of these cosmetic packaging products can be customized in color.

As a brand contractor, you only need to provide your design concept or send samples to the manufacturer for reference. But before that, you need to understand the key role of color in cosmetic brands and how to choose the best designs. This article promises to give you color options for custom cosmetic packaging, professional advice on how to create a unique packaging design, and things to consider when choosing a manufacturer.

Color psychology plays a pivotal role in media advertising and sales. Consumers are influenced by packaging color to attract or repel products they are interested in purchasing. This fact is most vivid when it comes to cosmetic packaging. In many cases, it is precisely because of the exquisite packaging that cosmetics brands have more room for price increases and more brand value.

The role of color in cosmetic packaging

The packaging of any product has two parts, and the same goes for the packaging of cosmetics. ——

The first part is the main container for fillers, such as: lipstick tubes, eyeliner bottles, eyeshadow boxes, compacts, etc.

The second part is the container, which is usually just an outer packaging or box. Secondary packaging itself is not a necessity for cosmetic packaging, but most major brands have it for added safety in primary packaging.

Now back to the color customization section, first of all you need to determine whether your cosmetic only has inner packaging or outer packaging. The brand strategy is used as a whole for product design due to the need to coordinate the colors of the outer and inner packaging.

Most cosmetic packaging manufacturers take color psychology into account when designing their products. Here are some of the most common color choices and what they can symbolize for your brand:

● Black.

Sleek and stylish. Chic. mystery.

Black is always the most eye-catching container on the shelf. Black symbolizes higher cost and appeal, conveying greater perceived value. It also inspires a sense of sophistication and mystery.

The 2000s brought new trends, with more and more eco-friendly cosmetic brands using black glass bottles and tubes with minimal white labels and capitalization. This is a unique style for the vegan, eco-friendly and artisan crowd. Even looking at these products from a distance, one can see that the packaging suggests some sort of sustainable product. But black also means darkness, and they’re hard to spot in dark areas. Sometimes black containers with metal embossing are also hard to see. Now, let’s look at other options.

● Gold

Glamour, luxury.

Since black, metallics have been the most popular choice for luxury lip gloss containers, mascara tubes, and fragrances, over the years, many luxury brands have opted for metallic colors over ABS and plastic materials, such as stainless steel or alloys.

● white

Clean, simple, pure.

White is more suitable for drugstore products and conveys a clear and concise message. White containers are easy to read because many times cosmetic containers are small, while for lipstick tubes, mascara, and eyeliner containers, it mostly features bright, metallic or black colors to enhance the glamour factor. White is more suitable for containers for skin care, shampoos, body creams and lip balms. With the increased use of color in cosmetic containers over the years, white is the preferred background color for colored fonts, logos, icons, and more.

The most popular color scheme for cosmetic containers is the use of contrasting colors to differentiate them from complementary colors. Following this concept creates better visual communication. While black, gold and metallics have been the go-to colors for generations, it’s more serious and luxurious. Today, many new brands are using bold pink, red and orange lipstick containers to appeal to the younger generation.

So it makes sense to choose more meaningful colors based on the product line, makeup look, and target audience. Custom shapes are also a trend, with more fun containers, cartoon characters, animal shapes, and more. It’s time for vibrant creativity to shine, and choices are no longer limited to square or round cosmetic packaging.

Why the cosmetics market grew by $51.75 billion, 37% from Asia Pacific

A new market analysis report, titled “Premium Cosmetics Market Forecast and Analysis, 2022-2026,” assumes the market to grow at an accelerated CAGR of 6.6%. The analysts consider the global premium cosmetics market categorized as global household and personal products. The report provides insights into the value chain analysis of the premium cosmetics market, which can be used by suppliers to gain a profitable advantage in the projected timeframe. One of the key factors driving the growth of the premium cosmetics market is the growing demand for premium skin care products.

Moreover, multichannel marketing is a trend in the premium cosmetics market and is expected to have a positive impact in the coming years. However, lack of consumer exposure to premium cosmetics in key growth regions such as MEA and APAC and penetration of premium brands will be the major challenges for the premium cosmetics market during the forecast period. Skin care products. The premium aesthetic market share for skin care products is expected to increase significantly during the forecast period.

The skin care products market is growing as both young and old women are looking for products that can help them achieve better skin. While women are the largest customer segment in the global premium skin care products market, men are also becoming more concerned about their personal beauty and health. As a result, suppliers are launching innovative skincare products specifically for men in order to extend their customer base. Offline distribution channels. Offline distribution channels for high-end cosmetic sales include specialty stores, department stores, supermarkets, convenience stores, clubs, pharmacies, health centers, and institutions.

The growing trend of hair coloring and grooming among men and women is facilitating with the growth of the market. With the increase in disposable income, individuals can now afford quality products offered in salons and spas.

Asia Pacific: 37% percent of the market growth is expected to come from the Asia Pacific region during the forecast period. China and Japan are the major markets for premium cosmetic products in the Asia Pacific. The market is expected to grow faster in this region in comparison to other regions. Increasing opportunities for online purchases through the internet and smart devices will drive the growth of the premium cosmetics market in Asia Pacific during the forecast period.

The premium cosmetics market is fragmented and suppliers are implementing growth strategies such as committing in continuous R&D activities TO offer products that are used by people across the globe to compete in the market. The market statistical study of premium cosmetics covers the successful business strategies deployed by the major vendors. The report titled “Premium Cosmetics Market Forecast” provides insights into the key vendor profiles. These profiles include the production, sustainability and outlook of leading companies. To capture opportunities and rebound from the post-COVID-19 impact, market suppliers must focus more on the growth prospects of the fastest-growing segments while maintaining their position in the slowest-growing segments.

How to start a makeup line with no money


I’ve heard it all before.” I want to start my makeup line“, or “I want to open my boutique”. It’s not as easy as it seems, but I’m here to tell you that with the right research and effort, you can do it! At first, it may seem daunting, but once you have a plan, there’s no stopping you.

Makeup is an art.

You may be surprised to learn that makeup is an art form! It is a way for women and men to be. It is a way for women and men to express themselves creatively through their own styled it can even be used as a form of self-care. However, it is important to remember that in order for expression to work, the products must be of high quality. If you are planning to start your own cosmetics line, then there are some important things you need to know about how best to put together an attractive product line.

First: read our article: How to start a cosmetics line with no money and get noticed by Forbes Magazine Then, come back here after you’ve read it so we can discuss how best to build your brand into a successful product.

Research your market.

This is the most important step in the process. You need to understand your market, your competitors, and your cus,tomers.” How do I do this?” You ask. Well, let me tell you! For beginners.

Understand who your customer base is and what they want from a product like yours. Do they have specific needs? Are they price-sensitive? Do they prefer organic or synthetic ingredients? What are their demographic characteristics (i.e. age group, gender)? This will help determine which products make sense for them and how much time/money each product should cost – and where they can be sold later when we move into distribution (more on this later).

Know who makes products that are similar to yours, but may not be as good/expensive/cheap, but still offer some competition for sales potential, if only due to existing brand recognition or customer loyalty to said brand. It’s helpful to know how much money these companies are likely to make so that when pricing decisions need to be made later, there will hopefully still be money left over after all expenses are accounted for (which leaves us with money), looping our previous discussion on cost vs. revenue streams). This kind of research can come in handy, especially if there is no funding at first launch, which means doing everything yourself – including marketing efforts such as copywriting, content creation, planning events, etc., etc., ad nauseum!

Plan your budget carefully, because you’re starting with no money.

First, create a business plan together.

Set up a bank account and make sure it’s not linked to your account so you don’t accidentally spend money in it.

Buy some supplies – you will need brushes and applicator bottles, as well as any cosmetic containers (such as jars) that you want to use to package your products. You will also need a list of all the ingredients you use in each product.

Pay for samples. If you’re going to sell products online, it’s important that people get to taste samples before they buy! Samples are cheap to buy online these days. Samples are cheap now and there’s no reason not to offer them on your website. However, if you plan to sell exclusively through brick-and-mortar stores or at events like conferences or trade shows – or if you don’t have any extra cash – then this may not be necessary right away.

Pay for packaging. Packaging is another cost item that can be deferred until later if needed; however, having beautifully packaged products can certainly help drive sales when demand rises, so it pays to find ways to address this cost while maintaining quality control standards (e.g., having a supplier make custom-shaped containers for less than the price of buying pre-made containers)-manufacturing).

Identify your target market and competitors.

You may think that identifying your target market is a simple task. But that’s not the case.

First, you need to know what your customers want and how much they are willing to pay for it. To survive in a fast-changing industry, you also need to know what your competitors are doing (and not doing). Finally, you need to make sure that any product or service you plan to offer meets these criteria and will appeal to your target audience – which brings us back full circle: knowing yourself and why this business makes sense for you

Develop a business plan that includes a strategy on how you intend to sell your product.

A business plan is a way to organize your thoughts and ideas that will help you stay on top of what’s important. It should include your brand name, logo, target market, pricing, packaging, and distribution plan. You should also include a financial plan, such as how much it will cost to get started, where that money will come from, and how much revenue you expect your business to have in a year if all goes well.

Choose the type of makeup line you want to start, and then decide where you will source your ingredients and packaging.

Choosing a product is the first step in starting your makeup line. You want to choose something you’re passionate about, something you’re good at, and something you know will sell well. If you can’t do it yourself, then get someone else to do it for you.

The next step is to decide where to source your ingredients and packaging materials. If this is your first time making cosmetics, you may need to buy in bulk because raw materials are expensive and not something that most people have in their kitchens

When designing your packaging, consider how special it will be to stand out from the crowd

Design your packaging with a twist in mind so that it stands out from the crowd. Think about what makes you memorable as a person and apply that to the way you package your cosmetics. Your design may be bold, quirky, or even outrageous, but if it’s memorable and unique enough, and people know how to find you, you can build a cult following of loyal customers who adore your brand.

Use a unique shape for your container. A square tube or rectangular box may seem like an odd choice for lipstick, but think outside the (square) box! There are endless possibilities. When it comes to shapes, there are endless possibilities: a round tube is great for glosses and heavier formulas; a triangular container is great for lipsticks; a round jar is great for creams; an oval jar is great for foundations; a square jar is great for eye shadow quads …… The choices never stop.

Use bright colors in your packaging design, as they are more appealing than the standard black or white containers. But you don’t have to go overboard-your choices range from pastel shades to neon hues.

Once you’ve sorted out the rest of the details, create your brand name and logo.

Once you’ve sorted out all the details, now it’s time to create your brand name and logo. The most important thing here is that you want to make sure your brand name and logo are unique. If there is already a product with the same name and/or logo as yours, people will be confused and not know which place they should buy from. And, if someone has created something similar in the past, you will have a hard time competing with them because consumers will be hesitant to buy something that could potentially go against their loyalty to the original brand.

So keep checking back through Google searches until you find an unused name that hasn’t been registered by someone else before

Once you find a good match between your name and what your product is supposed to represent, like “Dollhouse Cosmetics” which has a doll’s face on every tube, then it’s time to do more research.

Make samples, advertise in magazines, and look around for people willing to sell your product.

Then you need to find a good manufacturer and distributor. The distributor is responsible for selling your product and making sure it gets into stores, while the manufacturer is responsible for producing the pipeline. There are many different kinds of manufacturers, so it’s important to do your research before deciding where to go. Some places make their products, some just make packaging for other lines or companies, some are just resellers (they buy from other manufacturers and resell them), and so on.

You also need to decide if you want someone else to sell your stuff, or if you want to handle the sales yourself through online sales or just through wholesale orders (which means stores like Sephora will sell your products). Wholesaling can be complicated at first because there are large minimum order quantities (MOQs), which means that unless you order a lot of products at once, they won’t even consider selling them in their store – but once those MOQs are met, then it becomes easier for them because they know they can sell everything without putting a lot of risk on themselves.

With enough energy and patience, you can do this!

Building a cosmetic brand from scratch is hard work. It takes time, money, and a lot of perseverance. But it is possible to do it if you don’t give up!

If you don’t have the money at first, consider starting small with just one product. If you grow your business well enough, you can always expand on that later.

It’s important to remember that even if your first product doesn’t sell well immediately (or ever), don’t let it discourage you-it’s okay! It’s important. It will happen! Just keep trying new things until something sticks!

Another thing: be patient with yourself and those around you who may not understand what it takes to start such an ambitious adventure. Sometimes people say mean things or try their best to discourage me because they think I’m wasting my time when I could be doing something better than selling makeup online than working at McDonald’s or some other job they think is better suited for someone like me right now (but isn’t). Some days I just want to tell these people, but decide against it because maybe deep down these people know something about themselves that might make them feel bad once they realize they were wrong about everything. So, I politely listened to everything they said while nodding my head, even though my mind was screaming, “Shut up, shut up!!!”

To sum up

Starting a makeup line with no money can be challenging, but it’s not impossible. If you’re willing to put in the time and effort, you’ll find it’s worth it in the end. Just remember: research your market, plan your budget carefully, and get good samples before committing to anything else!

The Best Places for Private Label Eyeshadow Palettes

The Best Places for Private Label Eyeshadow Palettes


The beauty industry has changed a lot in the last few years. More and more people are trying to find ways to make products at home instead of buying them from traditional stores. One of the biggest trends right now is the private labeling of eyeshadow palettes. You’re probably wondering what that means exactly, so let me explain! A private label company will create a product that you can sell online or in stores under your brand name. They allow you complete creative control over the packaging and ingredients, so there is no limit to what you can do with it. If you are looking for some good places to start looking for these types of companies, here are my top choices.

Make sure the company has been around for a while.

You want to make sure that the company has been around for a while. This will show that they are experienced, trustworthy, and have good customer service.

Make sure you ask questions when you need to (What is your shipping schedule? Are there any extra charges?)

It’s also important that they have good customer service, as you may need help along the way.

Find out if they offer customer service online or by phone.

If you have any questions about their products, the best thing to do is to contact them.

Find out if they offer customer service online or over the phone. If you want to learn more about a product and what it can do for your customers before you buy it, private labeling an existing eyeshadow palette is a good idea. However, it’s also important to make sure the company has a way for customers to contact them if they have a problem with the product or have other questions.

Check their website for available phone numbers or email addresses, as well as links where customers can ask questions directly through social media channels such as Instagram. If there is no phone number listed at all, or worse: only an email address, it may be worth looking elsewhere.

Make sure they have a good reputation in the industry.

Check online reviews.

Find out if they have been in business for a long time.

Find out if they have a good track record with other companies.

There are many great companies to private label your eyeshadow palette, but make sure you choose a company that has been around for a while and can answer any questions you may have.

When choosing a company to private label your eyeshadow palette, make sure they have been around for a while. The longer they have been in business, the more likely it is that they are reputable and offer good customer service.

Also, look at the reviews on their website and social media accounts. If there are many positive comments and photos of happy customers using their cosmetics, then this is usually a sign that you can trust them with your order.


There are many companies that make private labels for eyeshadow palettes and other cosmetic products. We’ve covered some tips for choosing the right products, but ultimately it comes down to what works best for you. If you are looking for something specific, such as a vegan product or a cruelty-free formula, we recommend contacting the company directly before ordering anything so they can answer any questions or concerns that may arise during the process.