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Cosmetic Packaging Box Guide

In the cosmetic industry, product packaging is crucial and can bring unexpected visual effects to customers. Do you understand the cosmetic packaging industry? If not, there are many things to consider and investigate.
One of the most important things is the right packaging material. But what material should you choose for your cosmetic packaging boxes? Cosmetic packaging materials are divided into two parts: the product packaging and the outer box of the product.

The overall packaging material is usually provided by the cosmetic manufacturer with drawings or general requirements and produced entirely by the packaging material manufacturer, while some packaging materials are divided into more subtle specifics and needs, including partial printing, bottle-related packaging materials, and bottle packaging… Depending on the type of cosmetic packaging, some small accessories can also be outsourced specifically. The cosmetic packaging industry is closely related to cosmetics. Today, the overall homogenization of the cosmetic industry has increased the value of packaging materials. In recent years, the industry is also calling for low-carbon and environmentally friendly packaging services.

Cosmetic packaging materials are divided into glass and plastic.Cosmetic

  1. Glass
    Glass is used for cream bottles (glass body + double-layer plastic outer cap), spray bottles (glass body + plastic pump head or anodized aluminum pump head), toners (glass body + plastic inner stopper + outer cap), lotion bottles (glass body) + inner stopper + large cap or rubber dropper + anodized aluminum cap).
    The production process of glass. Bottles must be sprayed with clear, frosted, and colored bottles. In addition, white porcelain bottles and essential oil bottles are not commonly used in color but are ordered in large quantities. Professional lines are rarely used.
  2. Plastic category
    Hose plastic (hose + PE plastic cap/hose), lip gloss bottle, essence bottle, water bottle, pump head, outer cover.
    Plastic products production process: bottles are directly produced colored plastic products, colored with more, transparent with less.

Cosmetic outer packaging box material is divided into paper and plastic

  1. Paper products
    Paper is divided into small beer boxes (single copper paper printed beer, folded, pasted) and heaven and earth boxes (single copper paper printed beer, folded, with top and bottom cover).
    Handmade boxes. After printing on double copper paper or bank cardboard, it is mounted on a cut gray board and combined into a box.
    Printing production process: spot-color printing, four-color printing. Hot stamping, embossing, frosted UV. 3. Inner support (E-paper inner support) beer wells, protected by small beer boxes. Usually not printed on the machine.
  2. stickers (plastic paper material, single copper paper, PVC material, synthetic material, can be printed and stamped in gold and silver). 5. laser stickers (each product bottle is sealed to prevent opening) outer box is protected by a carton and knife card for easy transportation.
  3. Plastic products

Plastic can be PVC/PET bags or cylinders, with this model instead of carton packaging, you can do screen printing, hot stamping, or hot stamping silver treatment. Aluminum film composite bags, and PE composite aluminum bags are generally used for mask cloth and film powder can do printing, hot stamping, or silver stamping treatment.
Plastic inner tray (PVC/PET plastic inner tray, EVA foam inner tray, flocked inner tray, shrink film)

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What is a private label lipstick tube

Do you know what a lipstick tube is?

It is well known that lipstick tubes are used to hold lipstick and lip balm products. With the rise of lipstick products, many packaging companies are focusing on the packaging structure of complex lipstick tubes.

A lipstick tube consists of multiple components. There are two main types of packaging: volatile and non-volatile. Most packaging is filled automatically by machines, including lipstick tubes. Different components are combined in different ways and tolerance control is often poor.

Most packaging is automatically filled by machines with different ingredients, including lipstick tubes in different ways. Or poor design and unreasonable or even inappropriate use of lubricants can cause downtime or abnormal function.

The production process of lipstick tubes

1. Basic Material

Different lipstick tubes are made from different materials, including plastic, aluminum, zinc alloy, etc. Some users also use sheepskin as an accessory to show the quality of the product.

2. Molding Process

The primary material used to make lipstick tubes is plastic, which is usually injection molded. This includes the top cap, base, and any other accessories associated with the center beam core.

3. Surface treatment

There are many surface treatment methods for lipstick tubes. There are several ways to treat the surface of plastic parts, such as spraying, plating, evaporation, laser engraving, and insertion. For aluminum products, you can use oxidizable plating or anodic oxidation.

4. Graphic printing

The cap and the lipstick tube’s base can be processed with graphic information by screen printing, hot stamping/silver, pad printing, heat transfer, water transfer printing, and other processes according to the user’s needs.

How to find the right cosmetic contract manufacturer

In China, there are two major bases for cosmetic packaging materials. One is Shantou, Guangdong, and the other is Yuyao, Ningbo, and the surrounding Shangyu area. There are also some suppliers in Guangzhou, Suzhou, and Shenzhen. Such as Shantou Xingu, Zhejiang Yongsheng, Shenzhen Thincen, etc.

1. Choose a lipstick tube supplier

Before choosing a supplier, be sure to complete an evaluation of the supplier’s bead fork screw design. Do not choose a supplier for the following reasons. The supplier’s aluminum is not the same as the material used by L’Oreal, and the filling machine is not the same. The plastic channel is not stable, the assembly line is not experienced, or not standardized.

The easiest way is that without the correct drawings of the bead fork screws, the supplier is a mystery.

2. Quality control index of a lipstick tube

There are feel indicators, filling machine requirements, transportation vibration requirements, air tightness, materials, size matching problems, aluminum-plastic errors and color problems, production efficiency problems, filling volume problems, and meeting product requirements.

3. Risks of choosing aluminum lipstick tubes

If the structure of aluminum products is not flat, it may bring safety hazards to consumers. To assess this risk, sharps testing equipment compliant with 16 CFR 1500.49 should be used. Insulating temperature tape should be selected by MIL-I-23594B (1971).

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Everything you need to know about FDA cosmetic regulations!

The multi-billion dollar U.S. cosmetics industry is booming. The U.S. Food and Drug Administration (FDA), which regulates cosmetics in the United States, reports through its data dashboard that more than 2.4 million cosmetic products enter U.S. ports in fiscal year (FY) 2021. However, such a large number of cosmetic imports presents certain challenges, as current regulations and resources limit what the agency can do to effectively prevent potentially harmful cosmetic products from entering the U.S. for sale. Here’s what we brand owners need to know

Cosmetic FDA Registration

The solution to aggressive regulation.
Current FDA regulation of cosmetics is reactive, and compliance issues are usually resolved after the product enters the U.S. FDA can issue warning letters for violations and reject cosmetics at ports of entry, but the Federal Food, Drug, and Cosmetic Act (FD&C) does not authorize FDA to order mandatory recalls of cosmetics.

Other products authorized by the FDA, such as food, medical devices, and drugs, are more aggressively regulated. These products are subject to premarket documentation and facility requirements, which not only help the FDA prevent more non-compliant products from entering the U.S. but also better enable it to take action against these products when they do enter the country.

To provide similar regulation of cosmetics, the U.S. Congress recently introduced the Personal Care Products Safety Act. This bill is not the first of its kind, but similar bills, such as the FDA’s Cosmetic Safety and Modernization Act (S. 2003) and the more recent Safe Cosmetics and Personal Care Products Act of 2018 (HR 6903), have yet to make it out of congressional committees. They have some commonalities that illustrate where U.S. cosmetic regulations are likely to go in the next decade. This article will discuss the key changes the industry should expect if the new Personal Care Products Safety Act or a similar bill becomes law.

Mandatory FDA registration of cosmetic facilities.
The FDA requires companies in most industries under its jurisdiction to register or report their products to the FDA before they can be sold in the United States. Under current regulations, the FDA does not require cosmetic companies to register but allows them to do so voluntarily.

The proposed bill would require facilities that manufacture, process, or (in some cases) distribute cosmetic products for use in the United States to register with the FDA. Previously proposed bills provided for different annual or biennial registration renewal requirements. The recently introduced Personal Care Products Safety Act would require cosmetic facilities to renew their registrations annually. Similar to past bills, the bill would require facilities located outside the United States to designate an agent physically located in the United States to communicate with the FDA on behalf of the facility.

Mandatory cosmetic facility registration would provide the FDA with a written record of who is selling cosmetics in the U.S. and give the agency the authority to withhold or reject products from unregistered facilities. If passed, the FDA could suspend the registration of facilities that violate the regulations, effectively barring them from selling products in the United States.

In addition, as with past bills, as part of the registration process, the Personal Care Products Safety Act proposes to charge an annual fee to cosmetic companies with annual sales averaging more than $10 million.

1.Cosmetic ingredient declarations

The new bill would require cosmetic facilities to file a declaration with the FDA for each cosmetic product that they intend to sell in the United States. Among other requirements, the declaration would contain information about the cosmetic manufacturing facility, as well as the cosmetic ingredients and applicable warnings. the FDA would require these declarations to be submitted within 60 days after the product is marketed or reformulated, and then annually (similar to what is proposed in S. 1113).

A cosmetic ingredient statement would inform the FDA which products are processed in a specific facility and would allow the FDA to prohibit the sale of cosmetics without a valid statement.

2. Serious Adverse Event Reporting

The Personal Care Products Safety Act would require cosmetic companies to submit serious adverse event reports to the FDA. The Act defines a “serious adverse event” generally as a health-related event associated with the use of a cosmetic that results in or requires medical intervention. It would also require annual reporting of adverse health events, such as skin rashes.

Like S. 1113 and S. 2003, the Personal Care Products Safety Act would require that labels for cosmetic products include contact information for entities located in the United States to receive notification of adverse events from consumers. Products that do not contain this information would be considered mislabeled and detained or rejected at the U.S. border.

3. Good Manufacturing Practices

The Personal Care Products Safety Act would authorize the FDA to establish Good Manufacturing Practices (GMPs) for cosmetic products based on “current industry standards”. In other FDA-regulated industries, GMPs regulate manufacturing aspects such as sanitary conditions, hazard control, and record keeping. For cosmetics, GMPs will provide enforceable standards that the FDA can refer to during inspections. GMP violations may result in regulatory actions such as warning letters, import alerts, and import rejections.

GMPs for cosmetic products will be determined through FDA rulemaking. During the rulemaking process, the FDA proposes rules and allows industry and consumer comments. Depending on the comments received by FDA, FDA may issue additional proposed rules for further comment, discontinue the rulemaking, or issue a final rule.

The final rule contains compliance deadlines for the industry, which usually depend on the size of the businesses covered by the rule. As FDA prepares guidance and provides time for companies to process and comply with the requirements, it may take several years for the industry to see full implementation of the rule.

4. Ingredient Review

The Personal Care Products Safety Act will also require the FDA to conduct an annual review of cosmetic ingredients. the FDA will analyze safety data surrounding certain cosmetic ingredients to determine whether they are safe for unrestricted use, safe under certain conditions or uses, or not safe at all. The FDA will then use these decisions to develop regulations that allow or prohibit the use of certain ingredients in cosmetics.
The bill would even immediately ban products containing products that use harmful poly-fluoroalkyl substances.

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What to Look for When Choosing a Private Label Cosmetics Manufacturer

With the further improvement of global consumption levels and the increase in demand for color cosmetics products, the global color cosmetics market will continue to expand in the next five years, and the market size is expected to exceed US$100 billion by 2022. The cosmetics industry is booming. In order to reduce operating costs, many brand owners choose to cooperate with powerful cosmetic manufacturers. For small and medium-sized enterprises with insufficient funds who have recently entered the cosmetics industry, it is undoubtedly a wise choice to choose cosmetics manufacturers for processing. However, in order to avoid product problems, be sure to pay attention to the following issues when choosing a cosmetic manufacturer:

  1. Private and White Label
    There are two common types of cosmetic manufacturers: private label or white label. Private label cosmetic lines are customized by manufacturers, allowing cosmetic businesses to sell their products under their brand names. With private label manufacturers, you have the option to customize your product, such as color, fragrance or packaging options.
    A white-label manufacturer makes cosmetics for multiple brands and then rebrands them under its name. While private label and white label manufacturing are similar and cost-effective, partnering with a private label manufacturer allows for more customization, which makes your product unique and difficult to find elsewhere.
    Cosmetics manufacturers’ OEM processing is mainly to help enterprises and their own brands to produce. Different products have different requirements, various standards will also have different regulations, and the production process will be more complicated and cumbersome. Processing by cosmetic manufacturers can not only reduce capital investment, but also save labor costs and time. In addition, cosmetics manufacturers will strictly control the production requirements of the products in the production process, and check the production process of the products, so that the enterprises can rest assured.
  2. Learn about manufacturer strength
    The more important thing in choosing a manufacturer is the quality of production, which can ensure that companies dare to choose a manufacturer for cooperation. The production level of cosmetic manufacturers that have passed the quality certification tends to be stable, which is the experience advantage brought by the perennial processing. Therefore, experienced cosmetic manufacturers in the industry are the preferred partners of brands.

We all know that there are many types of cosmetics, each brand has its own eye shadow, lipstick, foundation, etc. The formula and processing requirements of these products are very different, but they can all be produced by powerful cosmetics manufacturers. With advanced equipment and experienced team, we can handle the production of different types of cosmetics well, ensuring the quality of the products.

Through these, we can clearly understand the characteristics of cosmetics manufacturers’ OEM processing, and also clearly understand the reasons for the cooperation between brand owners and manufacturers. The rich processing experience of the manufacturer ensures the stability of the production level, and the strict management in the processing process avoids unnecessary trouble when the subsequent products are launched.

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2022 Beauty Industry Trends & Cosmetics Marketin

Declining revenue growth amid the epidemic has shifted cosmetics spending to a big push, but this does not affect the overall trend, with the industry still growing at a double-digit annual rate. For the first time since July 2021, cosmetics companies have posted six consecutive months of zero-digit growth – the sector’s certainty horizon and beta investment logic no longer exist – so even if the leaders of the recognized cosmetics continue to grow in the future Growth is certain, whether investments in the leaders can be expected to yield decent returns remains a question. However, in terms of annual growth rate, the zero growth rate for cosmetic companies in 2021 is 14.0%. Excluding the base impact caused by the epidemic, retail sales of cosmetics grow at a double-digit CAGR of 11.73% from 2019 to 2021. There is no significant downward trend compared to 9.65%/12.60% in 2018/2019 before the epidemic. Awareness of cosmetic consumption has taken hold. The decline in revenue growth due to the epidemic has led to concentrated consumption during major promotions but does not affect the overall consumption trend. Cosmetics must be consumed gradually.

  1. Global regional distribution: the United States remains the world’s largest consumer of cosmetics

According to data released by a leading U.S. website, the U.S. will remain the world’s largest consumer of cosmetics in 2021, with a share of about 19.99%. China is currently the world’s second-largest consumer of cosmetics, with a market share of 17.3% in 2021. Countries such as Japan, Brazil, Germany, the UK, and France have also entered the top 10 cosmetic-consuming regions in the world in 2021.

  1. Market size. U.S. cosmetics market to exceed $100 billion in 2021

The United States is the world’s largest consumer of cosmetics. From 2011 to 2019, the size of the cosmetics market has continued to grow. in 2019, the cosmetics market reached $94,048 million. However, due to the pandemic in 2020, the growth rate of the U.S. market size declined by 1.42% year-on-year to reach $92.712 billion. , In 2021, the U.S. cosmetics market size will quickly rebound to 102.627 billion U.S. dollars, an increase of 10.69% year-on-year, and the market share will reach 19.99%.

  1. Beauty product distribution: skin care products occupy the largest market share

From 2017 to 2021, skin care products occupy the major market for cosmetics in the U.S., and the market share is increasing year by year. in 2021, skin care products will account for 25.32% of the market share, followed by Fiji products, which will occupy the overall market share. There is an upward trend. The hand sanitizer market size is growing rapidly due to the impact of the epidemic in 2020, accounting for a peak market share of 20.25%, and will return to a normal level of 17.85% in 2021. By 2021, the lowest market share will reach 11.19%.

  1. The competitive landscape of U.S. cosmetic brands. L’Oreal brand occupies the main market of U.S. cosmetics

According to data from relevant U.S. websites, Bath & Body Works will be the cosmetics brand with the highest market share in the U.S. in 2021, with a market share of 3%, followed by the personal care brand Dove. Unilever, with a market share of 2.5%. Among the top 10 U.S. cosmetic brands, L’Oréal Paris, Lancôme and Maybelline are all members of the L’Oréal Group.

  1. The competitive landscape of U.S. cosmetic companies: fierce competition from local companies

In 2021, L’Oreal will have a major market share in U.S. cosmetics with about 12.4%; P&G is in second place with about 10.3%; Unilever, Estee Lauder, Johnson & Johnson, L Brands, Bath & Body Works, Louis Vuitton, Colgate and Revlon are also among the top 10 U.S. cosmetic companies in 2021. It is worth noting that, in terms of market share for the top 10 companies, in addition to L’Oreal, Unilever, and Louis Vuitton, the remaining seven are all U.S.-based companies, indicating that competition among U.S. cosmetics companies is relatively fierce.

The top three local companies in the U.S. cosmetics market share are P&G, Estee Lauder, and Johnson & Johnson, with market shares of 10.3%, 6.6%, and 4.7%, respectively.

Bespoke Palette: How to Make Your Color Miracle for Your Cosmetics Brand

If you are the founder or designer of a cosmetics brand, you may want to create a unique color style for your products to stand out among the many competitors. But how do you choose the right color combinations and how do you showcase them on product packaging and promotional materials? Here, we will introduce a tool called the bespoke palette, which can help you create your color series.

What is a bespoke palette?


A bespoke palette is a customized color palette that provides you with a set of color schemes that are suitable for your brand concept, target customers, market positioning, and other factors. You can find some websites or studios that offer customized color palette services, such as Thincen cosmetics, or you can create your bespoke palette.

Why use a bespoke palette?

There are several benefits to using a bespoke palette:

  • Choose the colors that best suit your customers’ skin tone, eye color, hair color, and other characteristics, to enhance the makeup effect and confidence.
  • Select different textures and effects according to your customer’s preferences and needs, such as matte, pearlescent, and glitter, to create different makeup styles.
  • Choose different color combinations according to your customers’ occasions and moods, such as daily life, workplace, and parties, to show different warmth and charm.
  • Choose different color themes according to market trends and seasonal changes, such as spring/summer and autumn/winter, to keep up with fashion trends.
  • Choose colors according to your brand positioning and concept, such as warm, cool, and natural colors, to convey your brand image and values.

How to create a bespoke palette?

The steps to create a bespoke palette are as follows:

  • Step 1: Determine your brand positioning and target customers. You need to clearly understand what your brand looks like, what message you want to convey, and what kind of consumers you want to attract. These factors will affect the style and atmosphere of the colors you choose.
  • Step 2: Collect inspiration and reference materials. You can find combinations related to your brand or that you like from magazines, websites, social media, artworks, natural landscapes, and other sources. These color combinations can be your reference and inspiration for creating a bespoke palette.
  • Step 3: Choose primary and secondary colors. The primary color represents the core values and emotions of your brand, and it usually occupies the largest proportion of your palette. The secondary color is a color that complements or contrasts with the primary color and usually occupies a smaller proportion in the palette. When choosing primary and secondary colors, you need to consider the following points:
  • The brightness and saturation of the color. Brightness refers to the brightness of the color, saturation refers to the purity of the color. Generally speaking, the brightness and saturation of the color will look more lively and eye-catching. In contrast, the brightness and saturation of the low color will look more subdued and elegant.
    • Color temperature and contrast. Color temperature refers to the color’s warm and cold visual perception, and contrast refers to the degree of visual difference between two or more colors. In general, warm colors look more intimate and friendly, while cool colors look fresh and professional. A high-contrast color scheme will appear stronger and more prominent, while a low-contrast color scheme will appear softer and more harmonious.
    • The meaning and symbolism of colors. Meaning refers to the significance expressed by colors in different cultures and occasions, and symbolism refers to the characteristics or attributes represented by colors in different industries and fields. Generally speaking, red can represent energy, enthusiasm, passion, or love, blue can represent trust, wisdom, calmness, or melancholy, and green can represent nature, health, growth or wealth, etc. Choosing colors that match the meaning and symbolism of your brand can increase your brand awareness and impact.

Using a personalized color palette allows you to create a unique color collection for your cosmetic brand to stand out in the marketplace, improve makeup results and self-confidence, create different makeup styles, and communicate your brand image and values. Creating a personalized color palette requires defining the brand positioning and target audience, gathering inspiration and references, selecting primary and secondary colors, and considering factors such as color brightness, saturation, temperature, and contrast. By using a personalized color palette, cosmetic brands can create a unique color style that attracts the attention and love of more consumers.
Act now and create your color miracle for your brand!

Pros and Cons of Private Label Cosmetics: Is it Right for Your Business?

In recent years, the cosmetics industry has become increasingly competitive, with brands seeking innovation and differentiation to maintain consumer loyalty. To achieve this, many cosmetics businesses are opting to create their own private label brands to establish core competencies and brand influence. But, what are the pros and cons of private-label cosmetics? And is it the right fit for your business? Let’s explore these topics together.


  1. Independent Control over Quality and R&D Direction: Private label cosmetics have the flexibility to choose raw materials, formulas, packaging, and promotional methods that align with their positioning and target market, ensuring product quality and safety. They can also continuously improve and innovate products based on market demand and consumer feedback, enhancing their product and brand strength.
  2. Increased Profit Margins and Brand Premium: By selling directly to consumers and eliminating intermediaries, private label cosmetics can reduce costs and increase profit margins. Moreover, by building brand image and culture, private label cosmetics can increase consumer awareness and loyalty, enhancing brand premium and market share.
  3. Adaptability to Market Changes and Consumer Demand: Private label cosmetics can adjust their products and marketing strategies more flexibly, quickly launching new products or optimizing existing ones based on market changes and consumer demand to seize opportunities and meet challenges.


  1. Requires More Capital and Manpower Investment: Private label cosmetics need to establish their own brand system from scratch, including product R&D, production, packaging, logistics, sales, and after-sales service. This requires significant capital and manpower investment, which may take a long time to recover costs and benefits.
  2. Faces More Risks and Challenges: Private label cosmetics need to take on more legal and social responsibilities, such as complying with relevant regulations and standards in product quality, safety, and efficacy claims, and assuming the risk of being complained about and sued by consumers. Additionally, private label cosmetics face competitive pressure from many well-known brands at home and abroad, requiring continuous improvement of core competitiveness and differentiation advantages.
  3. Needs to Better Understand the Market and Consumers: Private label cosmetics need to study market trends and consumer psychology more in-depth, understanding their needs and preferences and providing products and services that meet their expectations. This requires continuous market research and consumer analysis, using technologies such as big data and artificial intelligence to obtain more accurate and effective market information.
    • Overall, private label cosmetics have both advantages and disadvantages. Cosmetics businesses should consider their own strengths and market situation and evaluate whether they have the ability to build a brand system from scratch. Moreover, they need to understand market demand and consumer psychology, developing reasonable marketing strategies and products to succeed in the competitive market.
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Private Label Cosmetics: A Cost-Effective Solution for Beauty Startups

As a beauty startup, launching your own makeup line can be an exciting yet daunting experience. While creating your own product from scratch is an option, it can be an expensive and time-consuming process. Fortunately, private-label skincare offers a cost-effective solution for beauty startups looking to enter the market. Here are some advantages of using private-label skin care for beauty startups:

Customizable products

Manufacturers of private-label cosmetics offer a wide range of customizable products that can be tailored to your brand’s specific needs. From creams and lotions to serums and masks, we can help you create a unique product line that stands out in a crowded and competitive market. You can choose from a variety of formulations, scents, packaging, and labeling options to create personalized products that reflect your brand’s vision and values.

Quality product

One of the most significant and attractive advantages of private-label skincare is the availability of high-quality, safe, and effective products. Manufacturers use the highest quality natural and environmentally friendly ingredients and adhere to strict international manufacturing standards to produce safe and effective products that meet customer needs and expectations**. These products are often quality tested and certified, ensuring your customers receive a reliable and highly satisfied product.

With cost-saving solutions

Creating your own cosmetics line from scratch can be a costly endeavor requiring significant investment in research, development, and production. Private-label cosmetics eliminate these costs, allowing you to quickly launch your brand at a fraction of the cost of developing new products. This is especially beneficial for small beauty startups with limited budgets.

Time-saving process

Developing your own makeup line can take months or even years. Private-label cosmetics manufacturers have already done this for you, allowing you to launch your brand quickly and efficiently. By partnering with a manufacturer, you can save time on product development and focus on other key aspects of your business, such as marketing and sales.

Minimum order quantity

Manufacturers often offer relatively low minimum order quantities, making it easier for small beauty startups to enter the market. This means you can order small quantities to test the market and adjust your product offering as needed. This is especially beneficial for startups that are still exploring the market and validating their products.

In conclusion

Private-label cosmetics are an affordable and flexible solution for beauty startups looking to break into the market. With the above advantages, it can help you create a successful and long-lasting cosmetics collection. By partnering with a private label manufacturer, you can confidently bring your brand to market quickly.

what makes a high-quality eyebrow wax manufacturer stand out?

Eyebrow waxing is an essential part of many people’s beauty routines. Whether you are a professional beautician or a DIY enthusiast, finding the right waxing product is crucial for achieving the desired results. With so many manufacturers and products to choose from, knowing which one to choose can be challenging. In this article, we will discuss what makes a high-quality eyebrow wax manufacturer stand out.

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Quality ingredients
The main ingredients of eyebrow wax include the following:
Waxes: These are commonly used in cosmetic formulations and have good stability, viscosity adjustment, and reduced greasiness. Common waxes include palm wax, candelilla wax, jojoba wax, Japanese wax, and beeswax.
Colorants: These are used to provide color and coverage to the wax, and common ones include calcium carbonate, zinc oxide, titanium dioxide, talc, and others. However, it is essential to note that some colorants may contain heavy metals that are toxic to the skin.
Emulsifiers: These are used to mix oil and water-based components, and common ones include potassium sorbate, polysorbate, and others.
Antioxidants: These are used to prevent the wax from spoiling and oxidizing, and common ones include vitamin E, BHT, and others.

The quality of the ingredients used in eyebrow wax is one of the most important factors to consider when choosing a manufacturer. A high-quality eyebrow wax should contain natural and safe ingredients that are gentle on the skin. It should also be free of harmful chemicals and synthetic fragrances that may cause allergic reactions or irritation.

A reputable eyebrow wax manufacturer will only use the best ingredients, such as beeswax, honey, and plant oils. These ingredients not only provide excellent hair removal results but also nourish and moisturize the skin, leaving it smooth and soft.

Advanced formulations
Advanced formulations of eyebrow wax may have different ingredients and effects, but they generally contain the following substances:

Petroleum jelly: A solid hydrocarbon compound that can increase the hardness and stability of the wax.
Plant oils: Liquid plant extracts that can increase the moisturizing and spreading properties of the wax.
Beeswax: A natural substance secreted by bees that can increase the viscosity and shine of the wax.
Sunscreen: A chemical substance that can absorb or reflect ultraviolet rays and increase the wax’s sun protection effect.
Colorants: Chemical or natural substances that can add color to the wax and increase its aesthetic appeal.

Another factor that sets high-quality eyebrow wax manufacturers apart is their advanced formulations. Manufacturers should use the latest technology and research to develop effective, easy-to-use, and long-lasting wax formulations. Advanced formulations can also help alleviate pain and discomfort during the waxing process.

For example, some manufacturers use low-temperature wax that does not require pre-heating, making it more convenient and comfortable to use. Others may use polymer-based wax, which can more effectively adhere to the hair and reduce the risk of skin damage.

Safety standards
A high-quality eyebrow wax manufacturer should also prioritize safety standards. They should follow strict manufacturing guidelines and ensure that their products can be safely used on all skin types, without causing harm or irritation.

Manufacturers should also ensure that their products are thoroughly tested and certified by regulatory bodies such as the FDA or EU, indicating that they meet the required safety and quality standards.

customer service
Last but not least, a high-quality eyebrow wax manufacturer should provide excellent customer service. They should respond to customer inquiries and concerns, provide clear and accurate information about their products, and provide a solid support for any questions or problems that may arise.
A manufacturer with a strong reputation for customer service and support can make all the difference in customer experience. It can also show that manufacturers value their customers and are committed to providing the best service and products.

In conclusion, high-quality eyebrow wax manufacturers stand out by using quality ingredients, advanced formulations, and prioritizing safety standards. When choosing an eyebrow wax product, it is essential to consider these factors to achieve the best results while ensuring the safety and health of your skin.

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10 Best Private Label Products for Starting Your Own Business in 2023

Starting your own business can be exciting, but it can also be overwhelming. With so many products on the market, it can be hard to know where to start. In the current era of pursuing individual development, private-label products are becoming more and more popular among the public and entrepreneurs who want to start a business. Allows you to buy an existing product from a manufacturer and put your own brand on it. This is an ideal way to start your own business without investing a lot of money in research or development.

What are private-label products?

Private label products are products that are manufactured by one company and sold under another company’s brand name. These products typically cost less to sell than their brand name offerings, allowing retailers to offer lower prices to consumers. Secondary may be identical to branded products in terms of quality, ingredients, and packaging, or they may have unique features tailored to the retailer’s target market.

Here are 10 private-label products to consider when starting a business in 2023:

  1. Private Label Skincare: Skincare is growing in popularity and is a great option for starting your own private label business in 2023. Skin care products include cleansers, toners, moisturizers, serums, masks, and more. You can create your own product line and customize it to suit your target customers.
  2. Private-label hair care products: Ingredients are tailored to the specific needs of customers, and their manufacturing often focuses on natural, organic, and cruelty-free ingredients. It can also be customized to different hair types and textures, making it a great option for those looking to customize their hair care routine – you can offer shampoo, conditioner, styling products, treatments, and more.
  3. Private label cosmetics: products produced and sold under the name of the retailer. They are usually manufactured by third-party companies and carry the retailer’s name and logo. Allowing retailers to offer their own line of cosmetics without the investment and time required to develop and manufacture their own products. These products typically have higher profit margins than products from major brands. It also presents opportunities for retailers to differentiate their product offerings and create exclusive products not available elsewhere.
  4. Private Label Fragrances: Perfumes, colognes, and other scented products created exclusively for a particular store or brand. Customize products according to the fragrance type, packaging, and fragrance formula required by the store. It’s commonly sold at discount retailers and department stores, as well as pharmacies and beauty supply stores. Might be cheaper than branded fragrances, but they’re also usually lower quality and may not have an as long a shelf life.
  5. Private Label Home Fragrances: Custom fragrances designed for specific customers or clients. They’re made with a variety of essential oils and fragrances that can also be blended together to create unique, custom scents. Offer customers a unique scent that reflects their personal style. Can be used for a variety of purposes such as candles, diffusers, sprays, and body care products.
  6. Private label organic food: Food produced and sold by a retailer rather than a manufacturer. Produced to the same specifications as National Organic Brands, but marketed under the retailer’s own name. Possibly cheaper than domestic organic brands because retailers can set their own prices and don’t incur overhead like larger manufacturers. Organic foods are typically grown and processed without the use of synthetic fertilizers, pesticides, and ingredients.
  7. Private label pet products: products exclusively designed, produced, and sold by a single retailer or company. These products usually bear the logo of the retailer or company and are sold in its stores or online. Product examples include toys, treats, and accessories. Products can offer retailers and companies a unique way to differentiate their offerings from the competition and offer higher quality products at a lower cost. Help companies create a more cohesive and memorable brand identity.
  8. Private label baby products: Products with your own company logo, colors, and packaging. Examples include diapers, wipes, formula, baby food, baby bath products, pacifiers, and clothing. Enables brands to create unique products that meet their specific needs while maintaining a consistent brand identity and image. Plus, private label products often cost less than branded products, making them a great way to make some money while still offering a quality product.
  9. Private label CBD products: Products created and produced by one company, then rebranded and marketed by another company. They are often a more cost-effective way to enter the CBD market, as they require less investment than developing a product from scratch. It’s also a great way to differentiate a business from competitors, as unique branding and packaging can be used to create unique products.
  10. Private label coffee: Private label coffee is a custom coffee that can be roasted beans, ground coffee, or cold brew. It can be customized according to the taste of customers to meet their taste buds and taste requirements. Additionally, custom packaging and branding can be provided to customers to add to their personalized experience.

Private-label products can be a great way for entrepreneurs to start a business. With so many options, it’s important to do your research and find the one that works best for your brand and target audience. Maximize your success with the right product

Tips for choosing eyebrow wax: How to choose the right color according to your eyebrow color and skin tone?

Eyebrows are an important element of our face. They can not only modify our facial features but also show our personality and temperament. If you want perfect brows, this is an amazing product you should not miss. Helps you comb out defined, three-dimensional and shaped eyebrows, making the makeup more delicate and long-lasting. The product is called eyebrow wax. Today, I will introduce some types, characteristics, and selection skills of eyebrow gels, hoping to help you find your favorite products.

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First, let’s take a look at some of the common brow waxes on the market:

Colorless and transparent: This wax has no color, which can make your eyebrows look thicker and more layered, without looking harsh and artificial, and will not affect your brow color. Suitable for all skin tones and brow colors, it can also be used with other brow products.

Tinted: This styling wax is available in different colors. It can be used to color the eyebrows to make the color of the eyebrows more full and natural. You can choose the right color according to your skin tone and hair color. Perfect for anyone who wants to change or accentuate their brow color.

Reinforcing fibers: This type of styling wax contains tiny fibers that attach to create a simulated effect when brushed on where you would otherwise be thinner or missing. It is suitable for those who want to thicken brows or fill in gaps.

Second, let’s take a look at how to choose the right color according to your skin tone and eyebrow color:

People with fair complexion: You can choose colorless transparent, light brown, light gray, and pink eyebrow wax, which can increase the softness and three-dimensional effect of eyebrows, and avoid looking too rigid or dull.
People with yellowish complexion: You can choose colorless transparent, dark brown, gray-black, or red-toned eyebrow wax, which can neutralize the dark yellowish complexion and increase the clarity and vividness of eyebrows.

People with darker skin: You can choose dark brown, gray-black, or metallic eyebrow wax, which can highlight the luster and health of the complexion, and avoid looking too pale or monotonous.

If you are a hair colorist and have bright hair colors such as blonde, burgundy, violet, etc., it is recommended that you choose a color that is similar to or slightly lighter in the same series as your hair.

Finally, let’s take a look at how to use eyebrow wax correctly to make your eyebrows look more three-dimensional, three-dimensional, and natural. How to use eyebrow wax:

Step 1: Before drawing eyebrows, trim off the miscellaneous hairs on the edge of the eyebrows to reveal clean and neat eyebrows.
Step 2: Dip in the eyebrow wax with an angled brush to outline a slightly flat eyebrow shape, pay attention to understatement, so as not to make the color too dark and difficult to modify.
Step 3: Still use eyebrow wax, fill in the end of the eyebrow with a thin line, and the color is a little darker.
Step 4: Use the wide side of an angled brush to apply brow wax to fill in the lighter parts of your brows.
Step 5: Dip the eyebrow powder with a flat brush, and add it to the eyebrow wax to fill in the color, so that the eyebrows will be fuller and last longer.

Is customized skin care a new trend in future consumption?

Not long ago, Atolla, an American customized skin care start-up brand, received US$2.5 million in the financing, led by private equity fund Lyra Growth Partners.

Atolla adopts a monthly subscription model, trying to identify skin health problems through machine learning to achieve the ideal skin condition of consumers. According to the customer’s skin history, problems, and lifestyle, through the data system, the essence with the most matching ingredients and concentration is customized for consumers; in the future, they will continue to help women detect skin conditions so that they can collect products in different environments. Different skin conditions will have different effects. Data on the effects of skin use are constantly being refined and adjusted.

The birth of a successful brand often implies some factors that conform to the law of success. Customized skin care start-up brand Atolla is a brand that uses machine learning algorithms to repair problem skin and customize skin care products for users. So, is custom skincare really profitable? We can talk about how “customized skin care” has become a blue ocean in the beauty and skincare industry.

With consumption upgrades, major brands have entered the customized skincare market

Atolla aside, many major beauty and skincare brands have explored the frontier of personalized skincare over the years.

Japan’s Shiseido launched the “Optune” personalized skin care system, which can “customize personalized skin care by taking pictures”. The mobile phone application can measure the current skin condition by taking photos of the skin, and can also make an objective judgment based on the weather and temperature. By re-analyzing these factors, you can get the skin care products that are most suitable for the environment and skin condition of the day. The algorithm can derive a personalized skin care model that adapts to the real-time skin environment of customers, saving time for stores to purchase skin care products.

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Not only that, European consumer goods giant Unilever conducted a strategic assessment of its beauty and personal care brands, and believed that the skin care industry’s understanding of skin needs is too narrow, ignoring the relationship between skin and health, lifestyle, and living habits. Relationship. Environment, launched Skinsei, a direct-to-consumer, health-inspired personalized skincare brand. Filling out the questionnaire on the official website, the content questionnaire mainly includes living habits. With these questions, you can get a general idea of the state of your skin. After filling in, the website will customize a personalized skin care program for customers based on the answers. On the homepage of the official website, Skinsei can see that the brand emphasizes meeting individual needs.

It can be seen that the trend of private customization is gradually emerging in skin care products. It is not just a competition among big brands, but a large number of cutting-edge brands will participate in the future to create personalized, precise, and professional products. Customize your tagline.

The concept of skin care is becoming more and more rational, and “personalization” means luxury

Skin is like a fingerprint. Different skin concerns require different skin care products. As people have higher and higher requirements for skin care, traditional skin care products can no longer fully satisfy the skin quality that varies from person to person. At present, the skin care products on the market are basically mass-produced, so for shopping malls, personalized skin care can increase their own advantages.

According to Mintel’s 2022 World Beauty Industry Trend Report, the beauty industry must meet the individual needs of consumers in the future. Therefore, personalized and customized skin care is also a real rigid demand. Judging from market feedback and demand, customizing skin according to individual skin problems may become a new trend. In the future, the skin care product customization market may become the next battlefield for the skin care industry to seize the market.

Women prefer their own personalized and customized products, but according to consumer surveys in global markets, “personalization” means luxury. On the one hand, high cost is the biggest difficulty in private custom skin care. For brands, in addition to production costs, one-to-one store services also need to occupy hidden costs. For our consumers, only a minimal number of people can afford “product customization” in the true sense.

On the other hand, the safety and stability of the formula is also a point that private customization has always been questioned. Some people in the industry said that formula milk must undergo multiple tests before it can be marketed.

The beauty economy tends to be customized or will become the next outlet

According to the latest data forecast, by 2023, the cosmetics market is expected to reach 806 billion US dollars, and its rapid growth is inseparable from the investment in artificial intelligence in the retail sector. AI spending in retail is expected to top $7.3 billion by 2022. The accelerated integration of technology and beauty makeup has allowed major brands to accelerate their deployment of product innovation and personalized skin care.

Looking at the competitive environment of global skin care products, the precise skin care model of “customized skin care” just caters to the needs of women’s skincare consumption upgrade, and will undoubtedly be a big demand in the future beauty market.

The prospect of private customized skin care is obvious to all, but it is not an easy task. In China, the personalized skin care product customization market is not very mature. It seems that many companies are doing it, and many products have emerged, but in fact the good and the bad are mixed. In the long run, in addition to experience, private customized skin care brands must have ace weapons such as product and service pertinence, price competition, and safety, in order to truly open up the beauty industry big data market.

“One person, one party” customization has become an unstoppable new trend in the field of beauty and skin care. I believe that with the brewing of the market and the development of many brand companies, customized skin care will inevitably be impossible in the future, and the future is immeasurable.

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Specialized analysis of cosmetic OEM processing plants

In recent years, cosmetics have become more and more accepted by the public as a daily consumer product, which has also brought more market opportunities to the cosmetics market. The rapid growth of cosmetic consumption has also brought about the rapid growth of a number of cosmetic OEM companies. The daily chemical market is a brand-possessed market. At present, there are about 20,000 daily chemical brands in China, but only about 3,000 large and small daily chemical enterprises with production capacity, and the number of large cosmetic manufacturers with plants over 50 acres is gradually increasing, which is also the booming market of daily chemical brands driving the prosperity of OEM business of cosmetic manufacturers.

Ensure product quality

In the OEM process, the OEM manufacturer‘s quality, technology, capacity, price, and service are to determine its foothold in the market, especially the quality of this pass, because it involves not only the operator’s marketing in the market but also the reputation and visibility of OEMs in the industry. In the case of the cosmetics industry, due to the special nature of cosmetics, quality has to be mentioned as a priority. For cosmetic OEMs, ensuring quality has to be controlled from two aspects.
  On the one hand, they have to improve their processing technology and ensure the applicability of their equipment. Shenzhen Thincen has imported advanced technology and equipment from abroad because they produce for world-famous brands, but they also adjust their technology and process to the differences between Chinese and Western aspects to ensure that the technology is in place.
  But on the other hand, the OEM customers should also be selected, that is, counterfeit products will not be processed, and the price of raw materials is too low. The product grade is too poor and will not be processed. Like Guangzhou Mengting resolutely not to use poor quality raw materials for production to reduce the cost of enterprise processing, this is not a business and a brand relationship, but will cause adverse effects on the whole industry. If the raw materials are too poor, the product is too low-grade on the reputation of OEM companies has an impact.

Improve the quality of service

To some extent, it can be said that the service determines the future of OEM enterprises. In the era of OEM with serious homogenization of products and a transparent price industry, the pressure on OEM enterprises is also quite big. Not only to improve technology but also to provide quality service. Therefore, service will be a key factor to determine the future development of OEM enterprises, which has excellent service, and will be more recognized by customers.

Strengthen R&D capability

For Chinese cosmetic OEM companies, signing up with big international brands is not to earn processing fees, but to enhance the international competitiveness of beauty products “made in China” through cooperation with big brands. Because it is not easy to get the heart of big brands, such as familiarity with R&D direction, the practical operation method of the quality system, clarity, and professionalism of business division are all hard criteria. This requires cosmetic OEM companies to improve their R&D capabilities.

How to judge the quality of the eye shadow palette?

Eye shadow is often used when we make up, but we also can draw different makeup, with different eye shadows, that eye shadow tray how to use? How to distinguish between good and bad-quality eye shadow trays?

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Eyeshadow quality.

There are several criteria to measure the quality of eyeshadow: powder quality, pressboard, color rendering, etc. …….

a. Powder quality. The quality of the powder is the basis for judging the quality of the eyeshadow. If the powder is of good quality, it will spread well on the eyes and the eye makeup will be fine without clumping and smudging. Dab it with your finger to see if the powder is fine. If it lines up evenly on your finger, it means the powder is fine. Then brush it on your arm. The longer it takes and the more evenly the color extends, the better the output of the powder.

b. Platen. We often hear the term “flyaway powder” in relation to the pressboard. The fact is that most eyeshadows will fly off, and the finer the powder, the more likely it is to do so. Also, look at whether the press board is firm. An eyeshadow with a firm platen will have a small amount of flyaway powder, and if you are not careful, it will not be “crushed”… On the contrary, if the press board is loose, it will easily fall on your face when you apply it and smudge your base makeup.

c. Color rendering. The color rendering of eyeshadow is also very important. For newcomers, eye shadow should be moderate in color, not too bright, so that the effect on the eyes is not easy to control. But for cosmetologists, the brighter the eyeshadow, the better. When more than 80% of women buy an eyeshadow palette, they are more attracted by the color. If the color is not thereafter applied, it will not disappoint.

Packaging design.

a. Material. Most of the packaging for eyeshadow palettes is made of metal, plastic, and paper. Metal packaging for eyeshadow palettes is relatively heavy and easily damaged when colliding, but not easily broken, which can better protect the eyeshadow and reduce the degree of damage when transporting and carrying. Plastic packaging is lightweight and easy to carry, but fragile and does not protect the eyeshadow as well as metal packaging. Paper packaging is relatively less waterproof and airtight than the latter two, but is less costly, lighter in weight, and easier to carry. These two materials are the preferred choice of major cosmetic brands.

b. Sealing. Packaging also includes sealing methods, with bayonets and magnets being commonly used. Plastic and metal packaging typically use bayonet switches, while cardboard packaging typically uses magnetic closures. In comparison, bayonet switches provide a better seal, reducing oxidation of the eyeshadow and preventing powder from flying out. The suction of the magnet opening is critical. Unsecured eyeshadow cases can easily be opened unknowingly, and it is not uncommon for them to be wiped in the bag.

Free tools.

The tools in an eyeshadow case can also influence the consumer’s desire to buy. We generally look at two things: one is a mirror and the other is an eyeshadow brush. The eyeshadow case has a mirror in it, so it’s easy to apply makeup and is a very snug presence when traveling. The same goes for the eyeshadow brush. Although it’s a gift product, you can’t ask for too much. The basic powder selection ability and softness are still enough ……. You can finish it quickly using a loose powder brush for the base and a thick powder brush for eyeshadow.

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What are the four trends in the future of the makeup industry?

The continued prosperity and brand transformation of the cosmetics industry are driven by consumers’ constant pursuit of beauty. In the process of innovation of the times, the growth momentum of the cosmetics industry has developed from the traditional demographic dividend and channel sinking to a new stage where products are king and brands are rising. In the new retail era, many brands are actively building a multi-brand matrix, deploying new omnichannel marketing channels, and highlighting color cosmetics brands with cost-effective products.

This article focuses on five new trends in the development of the makeup industry in the new retail era: “new demands, new markets, new brands, new marketing, and new channels”.

【Trend 1】 New Demands: The younger generation of consumers pays more attention to safe, efficient, innovative, and colorful makeup products.

An obvious new consumption trend in the color cosmetics industry is that the supply side dominates the demand side, and now the demand side feeds the supply side. There are two reasons for this change.

1) From the demand side, the consumption structure tends to be younger. According to a study published by the Boston Consulting Group, Gen Z is expected to contribute 69% of consumption by 2021. Gen Z’s quest for personalization is forcing brands to develop custom products around consumer needs.

(2) From the perspective of supply, the supply of products in the color cosmetics industry continues to grow rapidly, and consumers’ consumption choices are increasingly diversified. The huge and fragmented information coverage in the Internet age requires consumers to conduct targeted self-screening according to their own conditions, generate personalized consumption needs around their own needs, and gradually transform the consumption relationship into a consumption relationship centered on consumer demand.

We have sorted out several emerging consumer demands in the color cosmetics industry at this stage.

Ingredients: Focus on the functionality, safety, and cost-effectiveness of the ingredients behind cosmetics, driving product development, and marketing with popular ingredients such as niacinamide, amino acids, and hyaluronic acid.

Interest: As beauty consumers get younger, interest has gradually become one of the factors influencing purchasing decisions. Interesting product appearance and use process can effectively improve product selling points and consumer memory, promote sales and improve conversion rates, such as Proya’s Black Sea Salt Bubble Mask and other popular products.

High face value: Exquisite product packaging is an important part of cosmetics, especially in the trend of high-end cosmetics. High-value product packaging and design can effectively grab the attention of consumers and enhance the brand tone of cosmetics and consumers. The desire to buy, such as the previous makeup of the Forbidden City and so on.

【Trend 2】 New brands: Cross-border and national trends drive brand transformation and reform, and emerging brands are rising strongly.

The emergence of personalized and diversified consumer demands has continuously triggered brand changes and reconstructions. In recent years, star brands and emerging brands have risen rapidly. Its essence is to comply with the trend of personalized consumption needs and fragmentation of channel traffic.

The emergence of these trends, on the one hand, provides a new model for brands to establish associations with consumers and deepen their memory, lowering the threshold for brand building; on the other hand, the emergence of new elements also brings brand loyalty and brand loyalty. to challenge. Therefore, catering to the personalized consumption characteristics of the younger generation, creating differentiated products that consumers like, and cross-border cooperation has become important strategy for building beauty brands at this stage.

Helping the rise of personal IP brands: make-up products that integrate personal IP and celebrity culture. With the help of social media operations, beauty brands can accurately acquire target customers and enhance brand awareness. Trust and cultural heritage, enhance brand premium.

Emerging brands make strong breakthroughs: Emerging brands have achieved rapid market share growth through product personalization and rapid iterative innovation. According to Nielsen retail data, new products contributed to 67% of personal care sales growth.

【Trend 3】 New marketing: Content is marketing, and new models such as KOL and live broadcasts bring marketing changes.

With the continuous improvement of the fragmentation of beauty channel traffic, the conversion efficiency of the traditional TV media centralized delivery model has continued to decline, and new marketing models based on new technologies and new channels have emerged rapidly.

New technologies: Internet big data, artificial intelligence, etc., help consumers draw portraits and accurately locate target customers.

With the rise of new technologies such as big data, make-up brands can digitally transform information such as user portraits and inventory to form brand digital assets. In the marketing process, by opening up online and offline omnichannel user data and applying digital technology, we can effectively build accurate user portraits, and help brands answer who the target customer group is, what their core needs are, and how to do it. Reach core consumption, form customized marketing, and increase conversion rate.

New Model: Live Streaming Emerges, KOLs Help Efficient Transformation

In the beauty industry, with the help of Facebook, Tik Tok, Instagram, and other platform tools, opinion leaders such as Internet celebrities and beauty bloggers continue to gain traffic, lead the trend of beauty consumption, and build a new marketing model industry for beauty. The significance of KOL marketing is that through the marketing of opinion leaders, it can quickly realize the flow of fans in a short period of time, bring goods, and create popular models.

【Trend 4】New channels: Omni-channel integration is the general trend, and the boundaries between marketing and channels are gradually blurring.

Breaking the scene boundary: Online and offline integration has become a major trend.

On the one hand, the growth rate of online makeup channels is much faster than offline channels. Online cosmetics channels cover a wider range, providing consumers with a convenient shopping experience. The launch of the e-commerce festival has also contributed to the rapid rise of online channels. Provide assistance; on the other hand, offline channels still have important experience and service attributes and are expected to rely on new retail and experiential consumption to break through.

In the future, omnichannel integration will become the standard for leading cosmetic companies. Reasons: 1) From the demand side, consumers are no longer satisfied with the consumption experience of a single channel, and need to integrate convenient online and offline scene experiences to improve the shopping experience; 2) From the brand side, based on new technologies such as big data, online shopping The digitization and integration of online and offline user data will help brands understand consumers’ preferences in an all-round way and better promote and convert them.

Breaking down channel boundaries: The lines between marketing and channels are blurring.

With the rise of social e-commerce, KOL placement, and other models, the boundaries between channels and marketing are becoming more and more blurred, and consumers’ purchasing decision-making chain is also shortening. Marketing strategies and channel structures in the industry are being restructured around traffic.