If you are the founder or designer of a cosmetics brand, you may want to create a unique color style for your products to stand out among the many competitors. But how do you choose the right color combinations and how do you showcase them on product packaging and promotional materials? Here, we will introduce a tool called the bespoke palette, which can help you create your color series.
What is a bespoke palette?
A bespoke palette is a customized color palette that provides you with a set of color schemes that are suitable for your brand concept, target customers, market positioning, and other factors. You can find some websites or studios that offer customized color palette services, such as Thincen cosmetics, or you can create your bespoke palette.
Why use a bespoke palette?
There are several benefits to using a bespoke palette:
- Choose the colors that best suit your customers’ skin tone, eye color, hair color, and other characteristics, to enhance the makeup effect and confidence.
- Select different textures and effects according to your customer’s preferences and needs, such as matte, pearlescent, and glitter, to create different makeup styles.
- Choose different color combinations according to your customers’ occasions and moods, such as daily life, workplace, and parties, to show different warmth and charm.
- Choose different color themes according to market trends and seasonal changes, such as spring/summer and autumn/winter, to keep up with fashion trends.
- Choose colors according to your brand positioning and concept, such as warm, cool, and natural colors, to convey your brand image and values.
How to create a bespoke palette?
The steps to create a bespoke palette are as follows:
- Step 1: Determine your brand positioning and target customers. You need to clearly understand what your brand looks like, what message you want to convey, and what kind of consumers you want to attract. These factors will affect the style and atmosphere of the colors you choose.
- Step 2: Collect inspiration and reference materials. You can find combinations related to your brand or that you like from magazines, websites, social media, artworks, natural landscapes, and other sources. These color combinations can be your reference and inspiration for creating a bespoke palette.
- Step 3: Choose primary and secondary colors. The primary color represents the core values and emotions of your brand, and it usually occupies the largest proportion of your palette. The secondary color is a color that complements or contrasts with the primary color and usually occupies a smaller proportion in the palette. When choosing primary and secondary colors, you need to consider the following points:
- The brightness and saturation of the color. Brightness refers to the brightness of the color, saturation refers to the purity of the color. Generally speaking, the brightness and saturation of the color will look more lively and eye-catching. In contrast, the brightness and saturation of the low color will look more subdued and elegant.
- Color temperature and contrast. Color temperature refers to the color’s warm and cold visual perception, and contrast refers to the degree of visual difference between two or more colors. In general, warm colors look more intimate and friendly, while cool colors look fresh and professional. A high-contrast color scheme will appear stronger and more prominent, while a low-contrast color scheme will appear softer and more harmonious.
- The meaning and symbolism of colors. Meaning refers to the significance expressed by colors in different cultures and occasions, and symbolism refers to the characteristics or attributes represented by colors in different industries and fields. Generally speaking, red can represent energy, enthusiasm, passion, or love, blue can represent trust, wisdom, calmness, or melancholy, and green can represent nature, health, growth or wealth, etc. Choosing colors that match the meaning and symbolism of your brand can increase your brand awareness and impact.
Using a personalized color palette allows you to create a unique color collection for your cosmetic brand to stand out in the marketplace, improve makeup results and self-confidence, create different makeup styles, and communicate your brand image and values. Creating a personalized color palette requires defining the brand positioning and target audience, gathering inspiration and references, selecting primary and secondary colors, and considering factors such as color brightness, saturation, temperature, and contrast. By using a personalized color palette, cosmetic brands can create a unique color style that attracts the attention and love of more consumers.