Eye shadow is often used when we make up, but we also can draw different makeup, with different eye shadows, that eye shadow tray how to use? How to distinguish between good and bad-quality eye shadow trays?
Eyeshadow quality.
There are several criteria to measure the quality of eyeshadow: powder quality, pressboard, color rendering, etc. …….
a. Powder quality. The quality of the powder is the basis for judging the quality of the eyeshadow. If the powder is of good quality, it will spread well on the eyes and the eye makeup will be fine without clumping and smudging. Dab it with your finger to see if the powder is fine. If it lines up evenly on your finger, it means the powder is fine. Then brush it on your arm. The longer it takes and the more evenly the color extends, the better the output of the powder.
b. Platen. We often hear the term “flyaway powder” in relation to the pressboard. The fact is that most eyeshadows will fly off, and the finer the powder, the more likely it is to do so. Also, look at whether the press board is firm. An eyeshadow with a firm platen will have a small amount of flyaway powder, and if you are not careful, it will not be “crushed”… On the contrary, if the press board is loose, it will easily fall on your face when you apply it and smudge your base makeup.
c. Color rendering. The color rendering of eyeshadow is also very important. For newcomers, eye shadow should be moderate in color, not too bright, so that the effect on the eyes is not easy to control. But for cosmetologists, the brighter the eyeshadow, the better. When more than 80% of women buy an eyeshadow palette, they are more attracted by the color. If the color is not thereafter applied, it will not disappoint.
Packaging design.
a. Material. Most of the packaging for eyeshadow palettes is made of metal, plastic, and paper. Metal packaging for eyeshadow palettes is relatively heavy and easily damaged when colliding, but not easily broken, which can better protect the eyeshadow and reduce the degree of damage when transporting and carrying. Plastic packaging is lightweight and easy to carry, but fragile and does not protect the eyeshadow as well as metal packaging. Paper packaging is relatively less waterproof and airtight than the latter two, but is less costly, lighter in weight, and easier to carry. These two materials are the preferred choice of major cosmetic brands.
b. Sealing. Packaging also includes sealing methods, with bayonets and magnets being commonly used. Plastic and metal packaging typically use bayonet switches, while cardboard packaging typically uses magnetic closures. In comparison, bayonet switches provide a better seal, reducing oxidation of the eyeshadow and preventing powder from flying out. The suction of the magnet opening is critical. Unsecured eyeshadow cases can easily be opened unknowingly, and it is not uncommon for them to be wiped in the bag.
Free tools.
The tools in an eyeshadow case can also influence the consumer’s desire to buy. We generally look at two things: one is a mirror and the other is an eyeshadow brush. The eyeshadow case has a mirror in it, so it’s easy to apply makeup and is a very snug presence when traveling. The same goes for the eyeshadow brush. Although it’s a gift product, you can’t ask for too much. The basic powder selection ability and softness are still enough ……. You can finish it quickly using a loose powder brush for the base and a thick powder brush for eyeshadow.
