Packaging is very important for cosmetics; after all, the first thing consumers see is how the product looks. Younger Gen Z consumers, sometimes even prefer the packaging of cosmetics to the cosmetics themselves, preferring to buy high-value bottles and jars. Unwanted products.
The global cosmetics packaging market is expected to grow from $49.4 billion in 2020 to $60.9 billion by 2025, according to a recent report released by MarkeMarkets, the world’s sec second-largestket consulting firm.
The report states that the rapid growth of the global cosmetic packaging industry is mainly due to the growing global demand for cosmetics. What are the new trends in cosmetic packaging in 2022?
Cross-border co-branding for all the fun and conversation
In the past two years, the U.S. industry has seen a proliferation of cross-border joint activities.
Many say the formula is broken. The cross-border co-branding approach is not something to be touted, but it does represent a shortcut to achieving a creative look for cosmetic packaging that can be mastered quickly. Consumers pay attention and the combination of thousands of different things means the possibilities that can be created are almost endless.
This season, Lancôme has teamed up with one of today’s most well-known art and fun brands, “BE@RBRICK”, founded by Japanese designer Ryuhiko Akashi, to replace the three-star products – Aurora Water, Little Black Bottle, and Little Waist Lipstick – with BE@RBRICK’s unique graffiti aesthetic packaging. In addition, the “HAPPY” bear is also available as a gift with every purchase, and comes in three sizes, reinterpreting the brand’s classic elements and perfectly blending the French elegance of Lancôme with the avant-garde fun of BE@RBRICK.
Eco-friendly and sustainable packaging
With the popularity of the beauty economy in recent years, the demand for beauty products has risen dramatically. The global cosmetics market share has exceeded $1,600 billion in 2021, which includes the consumption of necessary packaging resources. The environmental sustainability challenge for brands. More and more beauty brands are pursuing product sales while becoming increasingly concerned about environmental sustainability.
Environmental protection is the most discussed topic today. Today, a large number of young consumers are becoming more environmentally conscious. In orTo their support for the environment and their contribution and behavior towards environmental protection, they will gladly buy such cosmetics.
Recently, Arcade Beauty, a manufacturer of beauty product samples, announced the development of a recyclable PE (polyethylene) bag for L’Oreal Paris, the largest beauty brand of the L’Oreal Group. In addition, L’Oreal Group previously announced the launch of an innovative cosmetic packaging bottle and plans to put this disruptive innovation into production in 2025.
Public information shows that Amore Pacific announced it to achieve 100% renewable power resources by 2030 and to create China’s first large-scale AI closed-loop plastic recycling system; P&G promised to reduce fresh plastic for packaging by 50% by 2030; Unilever promised that by 2025, the group will reduce the absolute use of plastic packaging by more than 100,000 tons and accelerate the use of renewable plastic, thereby halve the use of new plastics. The Japanese chemical giants have taken the lead in advancing the progress of green and sustainable packaging development.
In addition, more and more brands have begun to recognize environmental guidelines for cosmetics, mainly in the areas of “using organic ingredients,” “using recyclable packaging materials,” and “no animal testing. “These are the three main aspects.
Eco-friendly packaging is an inevitable trend in the development of cosmetic packaging and important technology for cosmetic brands to enhance their competitiveness. In the future, environmental protection will be great competitiveness for cosmetic brands.
Anti-virus packaging is the trend
According to public reports and incomplete statistics, in recent years, countries in frozen food packaging and logistics express packaging repeatedly reported the discovery of new coronavirus. Studies have shown that the virus survives best on plastic surfaces. Under normal environmental conditions, viruses that can only survive for three hours in the air can survive on plastic for about three days.
With the 2020 outbreak, consumers will be concerned about coming into contact with products that are not clean, and cosmetics are no exception. As a result, virus-resistant packaging may become a trend.
In a survey conducted by 【Packaging News】 magazine and Sun Chemical of the United States, more than two hundred readers made it clear that they would be willing to invest more money if they could buy products with protective packaging. Researchers are already taking action. So far, researchers have found that “cinnamon essential oil” added to cosmetic packaging can break down the outer cell membranes and mitochondria of bacteria, and University College London has discovered in recent research an antiviral coating that prevents cross-contamination after contact with the product. It is conceivable that as consumer awareness of “safety” gradually increases, anti-viral packaging will form a trend in the cosmetics field, attracting more and more beauty brands to gradually “enter the game”
